Beauty-brand-of-the moment, The Ordinary, have amassed a legion of devoted followers since launching their purse-friendly skincare range just one year ago.
The Canadian brand, launched under the Deciem umbrella, has revolutionised the beauty industry by offering active ingredients at a very affordable price thanks to holding back on unnecessary scent, packaging and unproven ingredients.
Now with 32 products to choose from, including their best-selling Hyaluronic Acid 2% + B5, and with some new additions added to the line, we've narrowed down the top products from Deciem's The Ordinary that you'd be silly not to introduce into your skincare routine.
The Ordinary Serum
A Hydration Support Formula with Ultra-Pure, Vegan Hyaluronic Acid Hyaluronic Acid (HA) can attract up to 1,000 times its weight in water. The molecular size of HA determines its depth of delivery in the skin. As a part of The Ordinary range with commitment to pricing integrity, this formulation combines low-, medium- and high-molecular weight HA, as well as a next-generation HA crosspolymer at a combined concentration of 2% for multi-depth hydration in an oil-free formula. This system is supported with the addition of Vitamin B5 which also enhances surface hydration. Hyaluronic Acid 2% + B5 30ml ($6.80, Â£5.90). http://bit.ly/hyaluronic-acid-2pct-b5-30ml
Instead of spending upwards of £30 for a hyaluronic acid, which may actually draw out moisture from your skin, this bargain buy is formulated to penetrate and improve hydration levels. The oil-free formula combines low-, medium-and high-molecular weight HA, which combined with the addition of vitamin B5, you're getting even more hydration on your skin.
The Ordinary Hyaluronic Acid 2% + B5, £5.90. Buy it HERE
The Ordinary Retinoid
Say hello to our extended range (ð) of retinoid formulations, which now includes the high-strength, low-irritation, water-free, silicone-free, alcohol-free, super-lightweight Granactive Retinoid 5% in Squalane, delivering 0.5% Direct Ester of All-Trans Retinoic Acid. Explore the full range at theordinary.com under Retinoids. â¤ï¸ð’
One of the very few silicone-free options that targets the signs of aging. This formulation combines two forms of next-generation retinoid in a combined concentration of 2%, which minimises the irritation associated with retinoid use. But the lower concentration still packs a punch and delivers visible results all for the bargain price of £8.
Like with any retinoid though, applying sunscreen after application is a MUST
as your skin will be more sensitive to UV radiation.
The Ordinary Advanced Retinoid 2%, £8. Buy it HERE
The Ordinary Vitamin C Serum
Yes, we are writing about Vitamin C while our top-selling Vitamin C formula has been (and is) out of stock for over a month. If that doesn't make sense, please refer to our name... but it's coming back really soon. The Ordinary currently offers four Vitamin C formulations: Vitamin C Suspension 23% + HA (C23), Ascorbyl Glucoside Solution 12% (AG12), Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F (ATS20) and Magnesium Ascorbyl Phosphate 10% (MAP10). We are about to introduce two additional Vitamin C formulations to make things worse: Vitamin C 30% Suspension in Silicone (C30) and 100% L-Ascorbic Acid Powder (C100), both really affordable and both coming in July. Pure L-Ascorbic Acid (LAA) formulas (C23/C30/C100) are strongest but they sting as they are super potent. They are suspensions (since LAA is only soluble in water but itâs unstable in water) which means you must use tiny amounts per application to avoid balling up and product waste. C23 avoids silicones to maximize skin utilization of LAA and, as such, can feel a bit gritty despite the very fine mesh of LAA that we use. It can be mixed with hydrators to avoid this grittiness. C30 will include silicones to sting less and feel super smooth with no grittiness, but it will have slightly less skin utilization of LAA (which is why we included more LAA at 30%). C100 can be mixed with other formulas to incorporate LAA as you prefer. What does this all mean? If you want easy, use AG12 (water base) or ATS20 (light oil base). They are less potent but user-friendly to fit any regimen. If you want maximum LAA exposure, use C23 (can mix with other formulas) or C30. If you are an expert, use C100 (mix the powder with other products in your regimen). If skin brightening is your key goal with Vitamin C, use MAP10. Ideally, donât use LAA formulas at the same time as retinoids or peeling acids; alternate between AM and PM. (PS LAA is soluble only in water but oxidizes quickly in water which is why water formulations of LAA are simply never a good idea regardless of how they are packaged. They turn orange due to oxidation and some products mask this change in colour with added ingredients that are orange.)
This water-free, silicone-free formula is said to help prevent wrinkles, boost collagen to keep your skin firm and brighten your complexion for a healthy glow. It provides 23% pure L-Ascorbic Acid which remains completely stable due to the absence of water. Expect a slight tingling though after application, depending on your skin sensitivity it could be more than a tingle, but you can always use on alternate days until you build up tolerance.
The Ordinary Vitamin C Suspension 23% + HA Spheres 2%, £4.90. Buy it HERE
The Ordinary Niacinamide
A wonder product for all types of skin issues, this high-strength vitamin and mineral formula helps to reduce the appearance of blemishes and congestion. It should also help to calm redness,reduce inflammation and help with dullness or any type of pigmentation. Be warned though, if you use this with a Vitamin C cream or serum, make sure to alternate the time of day you use each as niacinamide can work against the vitamin C.
The Ordinary Niacinamide 10% + Zinc 1%, £5. Buy it HERE
Some exciting new additions to The Ordinary include a couple new products to their vitamin C range. Vitamin C 30% Suspension in Silicone is great for those with sensitive skin, as it's a much more gentle dose. According to The Ordinary, the presence of very light silicones mean the formulation feels smooth on the skin avoiding the short-lived gritty feeling of The Ordinary's original Vitamin C Suspension 23% + HA Spheres. For those with more robust skin types, 100% L-Ascorbic Acid Powder has a more intense effect for speedy and dramatic results.
You can find out more information HERE
We are making the confusing topic of Vitamin C even more confusing: Look out for Vitamin C 30% Suspension in Silicone (C30) and 100% L-Ascorbic Acid Powder (C100), both really affordable, both using pure L-Ascorbic Acid and both coming in July. Why are we introducing even more Vitamin C products? Because you told us what you liked and what you didnât like. Vitamin C is a very simple compound that is very complicated to work with and no single Vitamin C formula can suit everyone. Itâs really important to us that we offer a solution for everyone to incorporate this amazing and affordable ingredient in their routine. See our previous post for more verbiage. â¤ï¸ð’
The Ordinary Skincare
The Ordinary skincare and make-up ranges are science-led beauty products, tried and tested for flawless results, created by The Abnormal Beauty Company. Their other brands include Hylamide, NIOD, The Chemistry Brand, Stemm, Fountain, Hair Is Fabric and WhiteRx.
The Ordinary Foundation
Here's a little more about the cult beauty product that started the beauty industry's obsession with the brand. There are two levels of coverage to choose from - The Ordinary Colours Coverage Foundation, £5.90, which creates a light dewy glow.
The second is The Ordinary Colours Serum Foundation, £5.70, which gives a more medium coverage level.
We have been really scared to announce something but it looks like everyone has noticed anyway... The Ordinary Colours are now in stock. Please be gentle (we are overly sensitive today ð¤’) : our websites crashed this weekend from the truly extraordinary volume of traffic ð. We are working very hard to ship every order as quickly as possible. We are blessed to be receiving so much love from you. Please know that this love means everything to us and that we don't take it for granted. And we will continue to dedicate our heart and soul to make sure we get better at serving you every day. Without you, we would not be here today: something that we will never forget. â¤ï¸â¤ï¸â¤ï¸ð’
Both foundations offer a Factor 15 SPF, which is essential if you want to keep wrinkles at bay. The SPF is free from chemical sunscreen and nasty nano particles.