Silent vibrator sales have rocketed during lockdown

Shh! The sales of quiet sex toys have skyrocketed during lockdown

woman in bed for an article silent vibrators
(Image credit: Getty Images)

The sales of silent vibrators and other quiet sex toys have dramatically increased during the lockdown as people have been investing in quiet pleasure.

With all the stresses of the pandemic, people have needed a release, and many have been searching for the best vibrator for a buzz alone or with your partner. But self-pleasure isn’t always the best option when you live with other housemates, so what’s the solution? 

Silent vibrator sales have skyrocketed during the lockdown as people have found a way to keep their private time, extremely private.

Ann Summers revealed that the sales of their silent sex toy, the Whisper Rabbit, have gone up 60% when compared to sales last year. The brand sells two ‘whisper’ vibrator products that are bright pink and both priced £50 and over.

Ann Summer’s website describes the product as, 'Our quietest vibrator to date – discover our best-kept secret with our Whisper Quiet Vibrator. Disguise your pleasure with complete confidence as the volume blends into your surroundings, and under 35db, it’s comparable to the sound of a whisper. All there’s left for you to do is let go and enjoy the experience at your discretion.'

Ann Summers - Whisper Quiet Vibrator
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The increase in sales has been attributed to the pandemic – sadly, loud sex is out but quiet self-pleasure is most definitely in! 

Ann Summers also revealed that sales of luxury sex toys priced at over £100 were up 160% between November to February when compared to the same period the year before. The brand’s overall sales also tripled year-on-year in the first lockdown in spring 2020.

The rising interest in sex toys during the lockdown has also affected celebrities. Gwyneth Paltrow launched her new vibrator with her brand Goop this month, and Cara Delevingne became a co-owner and creative advisor of Lora DiCarlo, which manufactures a high-end vibrator priced at £270.

Lora DiCarlo - Osé 2
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So it seems that right now everyone is investing in a bit of indulgent self-pleasure. Whether you’re single or in a relationship, it’s always good to invest some time in self-care. So whether you’re doing it silently or going loud and proud, get on the trend and invest in yourself!

Laura Harman
Laura Harman

Laura is a news writer for woman&home who primarily covers entertainment and celebrity news. Laura dabbles in lifestyle, royal, beauty, and fashion news, and loves to cover anything and everything to do with television and film. She is also passionate about feminism and equality and loves writing about gender issues and feminist literature.


Laura loves drinking and eating and can often be found trying to get reservations at London's trendiest restaurants. When she's not wining and dining, Laura can also be found travelling, baking, and hiking with her dog.