Pinterest wants to inspire us to embrace our bodies starting with a new ad policy that bans any weight-loss advertisements.
The decision comes after the social media app discovered research done by the National Eating Disorders Association (NEDA), stating a "steep" rise in unhealthy eating habits and eating disorders in young people since last year. Now, people are feeling pressure to reenter their social circles after staying home for around 15 months.
To help any combat anxiety and depression that people may be feeling, Pinterest has decided to rid its app of any advertisements that highlight weight loss. Starting July 1, 2021, "Pinners" will no longer see any language or imagery regarding weight loss, testimonials about weight loss or weight loss products, language or imagery that idealizes or denigrates certain body types, references of Body Mass Index (BMI) or similar indexes, and any products claiming weight loss through something worn or applied to the skin.
Through the advice of NEDA though, Pinterest will still allow ads that promote healthy lifestyles and habits, or fitness services and products as long as they don't focus solely on weight loss.
More from woman&home:
• Don't dismiss warning signs as IBS.
• What your toilet habits might be telling you about your health
• Just how old is your body really?
Something as simple as an advertisement for a home health check or understanding the signs of nutrient deficiency are the types of promotions Pinterest seems to be gunning for, and NEDA supports the app for taking charge.
"[NEDA] applauds Pinterest for taking a leadership position as the first platform to prohibit all ads with weight-loss language and imagery. We are hopeful this global policy will encourage other organizations and companies to reflect on potentially harmful ad messages and to establish their own working policies that will create meaningful change," said NEDA interim CEO, NEDA Elizabeth Thompson.
With a rise in search trends for “body neutrality” Pinterest especially found this to be an essential move as it continues to promote a safe and positive online environment. According to the app's findings, Pinners are searching for “healthy mindset quotes” 13x more, and “body neutrality” and “stop body shaming quotes” are also up 5x since last year. Also searches for “self-love illustration art” have increased by 63x.
Today, we are seeing a rise in the wellness and body positivity movement. As Pinterest emerges as a leader in the online sphere, we'll just have to wait and see if more social media apps join the "no one-size-fits-all" body movement.
Rylee is a digital news writer for woman&home and My Imperfect Life. She covers everything from beauty and fashion trends to celebrity and entertainment news.
Silent Witness 2021—cast, episodes and more about the new series
Silent Witness is back on our screens but what lies in store for our favorite characters?
By Emma Shacklock •
Sex and the City's Willie Garson has died aged 57—Kim Cattrall and Cynthia Nixon pay tribute
Willie Garson's death has been met with tributes from the Sex and the City cast and other A-listers
By Laura Harman •
Jo Malone Advent Calendar 2021 review—release date, contents, and its value for money
Jo Malone Advent Calendar was a sell-out success last year, and with exclusive can’t buy products and scents, you won’t want to miss out on this year’s treasure chest
By Stephanie Maylor •
Scalp massage for hair growth stimulation—does it really work?
Learn how to give yourself a scalp massage for hair growth stimulation and discover the best scalp health products
By Emma North •
Get smoother, plumper and more hydrated skin with the Optimum Collagen collection by Superdrug
Hydration is the ultimate skin goal—and this is how to achieve it
By Fiona McKim •
Best electric razor for women—our picks for the smoothest, easiest shave
How to find the best electric razor for women looking to get porcelain-smooth skin
By Courtney Leiva •
Gorgeous gray hair color ideas for every shade—from salt and pepper and platinum, to ash and silver
Gray hair color has never been cooler—whether natural or otherwise. Find your perfect hue with our roundup of the best gray hairstyles, and learn how to keep them looking shiny and fresh
By Keeks Reid •
Eyebrow lamination—13 things to know before perming your brows
Eyebrow lamination is the hottest new eyebrow trend to emerge
By Lydia House •
Learn how to apply eye cream to get the most from your routine
Wondering how to apply eye cream for best results? Check out this guide
By Ayesha Muttucumaru •
2021 hair color trends—all the inspiration you need for a fresh hue
Looking for ideas on hair color trends to take to your next salon visit? We asked the experts what their favorite looks are right now
By Lucy Abbersteen •