
Heidi Scrimgeour
Heidi is a seasoned lifestyle journalist with nearly 20 years of experience. Her work has appeared in many of the UK’s top newspapers, including The Daily Mail, The Guardian, and The Telegraph, as well as a wide range of magazines and websites such as Red, Psychologies, and Stylist. She specialises in consumer content - from buying guides and product reviews to gift round-ups that take the stress out of “what to buy for…” any occasion.
A former lifestyle columnist for AOL, one of her pieces was the featured text in a GCSE English exam. Heidi’s work has sparked lively debates, with appearances on ITV’s This Morning, BBC Radio 4’s Woman’s Hour - where she defended Harper Beckham’s use of a dummy - and mentions on Loose Women, as well as being shared by Richard Branson.
Heidi lives on the North Coast of Ireland with her husband and their three children, plus an excessively fluffy cat and an irrepressibly energetic dog. She loves beach walks, espresso martinis, and being left in peace with a good book.
Latest articles by Heidi Scrimgeour
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Black Friday vs Cyber Monday: Which day has the best deals in 2025?
Black Friday is now rolling into Cyber Monday, but what's the difference? Here's everything you need to know
By Heidi Scrimgeour Last updated
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Is Cyber Monday worth it, and are the deals better than Black Friday?
With Black Friday over, you may be wondering if Cyber Monday sales are worth shopping. Easy answer? Yes.
By Heidi Scrimgeour Last updated
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When does Black Friday end?
Don’t miss out – see when Black Friday 2025 officially ends.
By Heidi Scrimgeour Last updated
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Beat Black Friday burnout – a simple guide to smarter, calmer shopping
From early deals to endless choice – how to combat decision fatigue this Black Friday
By Heidi Scrimgeour Published
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Is it Black Friday today? Why everyone's suddenly asking - and what you need to know
Black Friday panic is real – here’s the date, the deals, and the reason we’re all confused
By Heidi Scrimgeour Last updated
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Psst, show this to the grandparents: these are the top Christmas toys for 2025
By Heidi Scrimgeour Last updated
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The best early Amazon Black Friday Deals 2025 – price drops live now on fashion, beauty, health, and home
By Heidi Scrimgeour Last updated
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This lens cleaner is probably the most boring Black Friday deal ever, but one you won't regret
Here's a secret about the best Black Friday deals – forget the big, flashy buys and stock up on the everyday essentials that make life a little easier
By Heidi Scrimgeour Published
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Is there a Black Friday railcard sale? The best-kept secret that could save you hundreds!
A railcard is hands-down my best Black Friday bargain of all - and it'll save you money on travel adventures all year long
By Heidi Scrimgeour Last updated
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Are Birkenstocks worth it? I’ve been wearing them for 30 years, but here's what hardly anyone knows about them
I got my first pair of Birkenstocks when I was 19 and, at 49, they're still my all-time favourite footwear
By Heidi Scrimgeour Last updated
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I'm breaking up with my old electric toothbrush – the new Suri 2.0 lasts for months on a single charge
From endless charger hunts to effortless brushing – this electric toothbrush upgrade finally fixed my chaotic morning routine
By Heidi Scrimgeour Published
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These beautiful personalised books are my go-to gift recommendation – and now there's 25% off
Wonderbly personalised books are my go-to for thoughtful Christmas gifts – they make beautiful keepsakes, and now you can get 25% off
By Heidi Scrimgeour Published
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I tried the Bonne Maman Advent Calendar and it's the sweetest way to count down to Christmas – say au revoir to chocolate
For December mornings that deserve more than chocolate, try 23 limited edition Bonne Maman mini festive conserves and spreads.
By Heidi Scrimgeour Published
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From tea and fizz to cosy treats and even jam – the advent calendars women really want this Christmas
A feel-good edit of the most delightful, cosy, and unexpected Christmas countdown treats
By Heidi Scrimgeour Published
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Decades after I wore trainers with my wedding dress, this adidas pair makes me feel the same way - confident, comfortable, and completely myself
I’ve been a trainer girl since before it was fashionable - and my latest pair proves some love stories never end
By Heidi Scrimgeour Published
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This mattress is so good, I'd rather sleep at home than go on holiday
I used to crave hotel escapes, but now nothing beats the sleep I get at home on my Simba Luxe mattress
By Heidi Scrimgeour Published
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18 of the best couple gifts that we'd actually buy ourselves
We've picked the best gifts for couples that they'll both love - even if they seem to have everything
By Heidi Scrimgeour Last updated
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Celia Imrie farting on Celebrity Traitors had me in stitches all day - here's why our ‘don’t give a damn era’ is the best fun ever
Celia Imrie's cheeky moment on Celebrity Traitors is the internet's new obsession - and proof that midlife and beyond is the golden age of not caring
By Heidi Scrimgeour Published
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Prime Big Deal Days has ended – everything you need to know about the sale
From when it started to when It ended - everything you need to know about Amazon Prime Big Deal Days 2025 and what to expect in 2026
By Heidi Scrimgeour Last updated
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Over 40 and fabulous? These were the only Prime Day deals you needed
These Prime Day deals - from beauty tech and UGG boots to Kindles and coffee makers - were perfect for women 40 and over
By Heidi Scrimgeour Last updated
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Amazon Prime Big Deal Days is over – here's when the next one might be
Amazon’s Prime Big Deal Days sale is over, but if you missed out, don’t worry – Black Friday is just around the corner, bringing more chances to save before the end of the year.
By Heidi Scrimgeour Last updated
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Toniebox review - Is it worth the money? We put it through its paces to find out
We tested the red Toniebox starter set, with the help of a four-year-old, to see if it's worth buying - here's how we got on
By Heidi Scrimgeour Published
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All the items we're buying before Prime Day ends - and why you should too, but be quick!
As Amazon's Big Deals Day sale draws to a close, these are the items our team of expert writers have been snapping up so far
By Heidi Scrimgeour Last updated
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Do not click on this - you'll be tempted to buy several pairs of these chic but comfy trainers
Shop the Skechers Amazon Prime Day sale before it ends and save big on stylish yet comfortable trainers. Our top picks combine fashion and all-day comfort
By Heidi Scrimgeour Published
