
Heidi Scrimgeour
Heidi is a seasoned lifestyle journalist with nearly 20 years of experience. Her work has appeared in many of the UK’s top newspapers, including The Daily Mail, The Guardian, and The Telegraph, as well as a wide range of magazines and websites such as Red, Psychologies, and Stylist. She specialises in consumer content - from buying guides and product reviews to gift round-ups that take the stress out of “what to buy for…” any occasion.
A former lifestyle columnist for AOL, one of her pieces was the featured text in a GCSE English exam. Heidi’s work has sparked lively debates, with appearances on ITV’s This Morning, BBC Radio 4’s Woman’s Hour - where she defended Harper Beckham’s use of a dummy - and mentions on Loose Women, as well as being shared by Richard Branson.
Heidi lives on the North Coast of Ireland with her husband and their three children, plus an excessively fluffy cat and an irrepressibly energetic dog. She loves beach walks, espresso martinis, and being left in peace with a good book.
Latest articles by Heidi Scrimgeour
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Are Birkenstocks worth it? I’ve been wearing them for 30 years, but here's what hardly anyone knows about them
I got my first pair of Birkenstocks when I was 19 and, at 49, they're still my all-time favourite footwear
By Heidi Scrimgeour Published
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Women’s football was banned for 51 years, and now the Lionesses are making history
ITV sports reporter Katie Shanahan on how the Lionesses' achievements are changing the game for women of all ages
By Heidi Scrimgeour Last updated
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The Lionesses' win is about more than football - I saw the power of it in my living room last night
England's Lionesses won the UEFA Women’s Euro 2025 championship. Here, editor and mum-of-three Heidi Scrimgeour reveals why it's more than just a game
By Heidi Scrimgeour Published
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Amazon Prime Day live: the sale might be over, but these unmissable deals are still on
Amazon's annual Prime Day event might be done, but the deals aren't
By Heidi Scrimgeour Last updated
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This was my 10th Amazon Prime Day, and it was by far the biggest and best yet
Amazon Prime Day is over, but there are still some bargains to be found across homes, health, fashion and beauty
By Heidi Scrimgeour Last updated
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8 items we're buying before Prime Day ends - and why you should too, but be quick!
With minutes to go until Prime Day ends, these are the items our team of expert writers were snapping up today
By Heidi Scrimgeour Published
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Shut the front door – we've just found the viral Shark FlexBreeze fan on sale AND in stock - but not for long!
Yes, it's true. We've found the viral Shark fan on sale and in stock - just in time for the weekend heatwave frenzy!
By Heidi Scrimgeour Published
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I'm breaking up with my 'floordrobe' and finally fixing my messy bedroom with this nifty 4-in-1 clothes rail
It's time to reclaim my bedroom as a calming, peaceful space - this should help
By Heidi Scrimgeour Published
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Prime Day plot-twist: the best book, Kindle, and Audible deals are live now
We roundup the best Amazon book deals, Kindle book deals, and Audible deals in one place, with advice from publishers, our books editor, and other book worms
By Heidi Scrimgeour Last updated
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I'm not anti-Prime Day, although I rarely shop at Amazon - but I'd make an exception for Kate Middleton's 'Botox in a bottle'
I tried Biotulin Supreme Skin Gel - reportedly a favourite of the Princess of Wales - and I'd buy it again at this Prime Day price
By Heidi Scrimgeour Published
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Goodbye gas, hello flame-grilled flavour – how an old-school charcoal BBQ made me fall back in love with outdoor dining
The Weber Master-Touch GBS C-5750 Charcoal Barbecue
By Heidi Scrimgeour Published
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How to cancel Amazon Prime - handy to know, with Prime Day 2025 around the corner
From a free trial to full membership, discovering how to cancel Amazon Prime couldn't be simpler
By Heidi Scrimgeour Last updated
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Memorial Day Sales women 40+ will love: fashion, beauty, health and homes editors share where to shop
Your one-stop destination for Memorial Day sales to shop now
By Heidi Scrimgeour Last updated
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My decades-long quest for the perfect pillow ends here, but forget what you think you know about memory foam
Packed full of tiny pieces of shredded memory foam with a dual-sided cover to keep you cool, this is the next best thing to sleeping on a cloud
By Heidi Scrimgeour Published
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6 things mums want for Mother's Day, and you can still get them from Amazon in time
I asked real mums what they want for Mother's Day, and I've found them all in the Amazon Spring Sale
By Heidi Scrimgeour Published
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Amazon Spring Sale 2025 is here and we've found the best deals
How to find the best deals across beauty, fashion, health and homes in the Amazon Spring Sale
By Heidi Scrimgeour Last updated
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Call off the search, I've found 18 of the best Valentine's gifts for him (and you'll totally benefit too)
18 of the best gifts for your Valentine - especially if he's male and middle-aged
By Heidi Scrimgeour Published
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These five festive cocktails are the drinks to elevate your Christmas celebrations
By Heidi Scrimgeour Published
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24 best gifts for couples: thoughtful, practical presents they'll love
We've picked the best gifts for couples that they'll both love - even if they seem to have everything
By Heidi Scrimgeour Last updated
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Can you ever have too much leopard print? Trinny Woodall proves the answer's no in head-to-toe tailoring
Trinny's ensemble proves more is more when it comes to leopard print
By Heidi Scrimgeour Published
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The most thought-provoking self-care journal I've ever owned is on sale for Cyber Monday - I'm buying one for all my friends
Get 25% off this bespoke guided wellbeing journal before the sale ends at midnight
By Heidi Scrimgeour Published
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When does Cyber Monday end and how long have you got to shop the sales?
Cyber Monday is almost over for another year - find out when the sales end and how to snag the best last-minute bargains before time runs out
By Heidi Scrimgeour Published
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No more cries of 'What's for tea?' - this half-price meal kit deal saved me from meal-planning overwhelm
A half price Gousto deal eased my mental load - and the introductory offer is still on
By Heidi Scrimgeour Published
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Black Friday vs Cyber Monday: Which one has better deals?
Black Friday weekend has now given way to Cyber Monday, but what's the difference? Here's everything you need to know
By Heidi Scrimgeour Last updated