Simone Rocha x H&M: The 3 items you should buy

Actress Daisy Edgar-Jones dressed in Simone Rocha x H&M for the announcement of the H&M ́s new collaboration with the London-based Fashion designer Simone Rocha. For fashion designer Simone Rocha, her community of family, friends and collaborators are of utmost importance. Therefore, the Simone Rocha x H&M story is brought to life by the people who surround and inspire her.

(Image credit: Photographer: Amy Gwatkin)

By Fiona Embleton 2021-02-12T11:27:25Z

It's official: Simone Rocha x H&M is dropping in stores and online on March 11 and it already looks like the best designer collaboration yet.

With a campaign featuring famous faces such as model Adwoa Aboah and Daisy Edgar-Jones from the hit BBC show Normal People, the collection includes menswear and kids clothes alongside womenswear. A first for Simone Rocha who is dipping into her 10-year archive for inspiration and house signatures.

We also know that in keeping with H&M's commitment to sustainability that the items are made from organic cotton, recycled polyester and a new groundbreaking compostable yarn.

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Simone Rocha x H&M white tulle dress with black sequins

H&M was one of the first highstreet chains to launch a designer collaboration back in 2004, allowing customers to buy a slice of luxury fashion for a fraction of the price.

Recent collaborations with The Vampire's Wife and Moschino all flew off the shelves and we expect no less from this collection with its explosion of bubble hem dresses, puffed sleeves and Broderie Anglaise. It's a true cross-pollination of Rocha's signature styles and a tribute to Ireland, and Hong Kong as well as an expression of sheer joy that we should all take from our fashion choices.

Plus Simone Rocha x H&M is serving up some of the best hair accessories we've seen this season.

If the hysteria of past collections is anything to go buy, it's worth having your wishlist created before the day. Here's out edit of the top three items that are both on trend now and timeless pieces for your wardrobe.

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