Princess Eugenie 'broke royal protocol' more than once when her son August was born

Princess Eugenie chose a more modern way of bringing her son into the world

Princess Eugenie
(Image credit: Getty)

Princess Eugenie and Jack Brooksbank's birth announcement last year broke several royal traditions.


Eugenie and Jack celebrated their son's first birthday on Wednesday, but eagle eyed royal fans will have spotted how his arrival a year earlier broke royal protocol.

Royal babies have traditionally been introduced with a photocall outside the hospital just a few hours after their birth.

However, shunning this royal tradition, Eugenie marked her son’s arrival with a sweet Instagram post of a black and white picture of her and her husband’s hands cradling their son's hand.

Princess Eugenie gave birth to her son at The Portland Hospital, unlike other royals such as her mother Sarah Ferguson, Princess Diana and Kate Middleton, who gave birth in the Lindo Wing of St Mary’s Hospital.

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Plus, the announcement was posted ten hours after his birth at 08.55am on February 9 2021, unlike most royal arrivals when the announcement usually comes much sooner.

Celebrating her son's first birthday this week, Eugenie posted a sweet snap of her and Jack holding him on what appears to be a skiing trip.

She captioned the shot: "Happy 1st Birthday to our little hero Augie. You are such a special soul that brightens every room with your smile and wave. You have made us so very proud. We love you! 💙💙💙"

Robyn is a celebrity and entertainment journalist and editor with over eight years experience in the industry. As well as contributing regular to woman&home, she also often writes for Woman, Woman's Own, Woman's Weekly and The Sun.