Demi Moore's new swimwear campaign shots have her looking just like her daughters

The resemblance is uncanny

 Demi Moore wears sunglasses, outside Dior, during Paris Fashion Week - Womenswear Fall/Winter 2020/2021, on February 25, 2020 in Paris, France.
(Image credit: Edward Berthelot/Getty Images)

It’s not uncommon for kids to look like their parents, but after seeing Demi Moore’s recent photo with her three daughters: Rumer, Scout, and Tallulah Willis, it took us a while to realize which one was their mother.

The actress and her daughters recently joined a swimwear campaign for the clothing brand Andie. And while we may be searching for the best bathing suits to sport this summer, we couldn’t help but notice the uncanny resemblance between the four women. Demi took to Instagram to promote the campaign sharing multiple photos of her and her daughters close together. 

“I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love,” she said in a post.

“Celebrating togetherness and showing up for the people you love…It was only fitting that I got to share this moment with the people I love most,” she captioned the photo.

Rumer also couldn't help talk about her excitement for the campaign saying it was a "dream come true." 

"Getting to share this with the incredible women in my family was a dream come true," she wrote.

Scout also commented on how the brand was able to capture "the true intimacy of our family!" through their photos.

The swimwear brand Andie aims to create swimsuits for every body shape and size believing that, “when you wear a suit that fits, enjoying yourself comes naturally.” As part of the campaign, Demi also put together a collection of her own favorite pieces called Demi’s Favorites, which you can shop.

The collection itself features a range of one and two-piece options, depending on your preference. If you're looking to refresh your summer wardrobe, these could make the perfect addition to your bathing suit collection. Prices for the apparel start as low as $45 for the bikinis and go up to $115 for most of the one-pieces.


The Amalfi—Flat, $95 | Andie

You can't go wrong with a classic black swimsuit. This design aims to stretch and mold to your natural curves for added comfort.


The Malibu—Flat, $95 | Andie

Whether you're looking for a deep V-neck or a more modest high neck, this swimsuit provides buttons to customize your look.


The Havana Top—Ribbed, $65 | Andie

This vintage-inspired bikini top aims to provide light support while you lounge on the beach.


The Bikini Bottom—Ribbed, $50 | Andie

Keep it classic with a pair of white bottoms. Mix it up with a colorful top or go for an elegant monochromatic look.

Rylee Johnston

Rylee is a U.S. news writer who previously worked for woman&home and My Imperfect Life covering lifestyle, celebrity, and fashion news. Before joining woman&home and My Imperfect Life, Rylee studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.