Good Morning Britain fans criticize ITV for airing Viewpoint trailer following Noel Clarke sexual harassment allegations

Good Morning Britain viewers were shocked to see trailers for Viewpoint on today's episode of the breakfast show

Good Morning Britain fans react to ITV after airing Viewpoint trailer following Noel Clarke allegations (Photo by Ian Gavan/Getty Images)
(Image credit: Ian Gavan/Getty Images))

Good Morning Britain fans have condemned ITV for showing a trailer of the Viewpoint series finale following the Noel Clarke allegations. 

The British actor and producer, who plays a key role in the cast of ITV's Viewpoint, hit headlines yesterday after the Guardian published an investigative report on his misconduct towards multiple women he knew 'in a professional capacity.' 

The detailed report revealed accusations of sexual harassment, verbal abuse, and bullying made by 20 women against Clarke. The incidents are alleged to have taken place between 2004 and 2019, and included groping, unwanted touching, and sexually inappropriate behavior. 

Clarke 'vehemently' denied any wrongdoing in the following statement. It read, "I have put inclusivity and diversity at the forefront of my work and never had a complaint made against me. If anyone who has worked with me has ever felt uncomfortable or disrespected, I sincerely apologize. I vehemently deny any sexual misconduct or wrongdoing and intend to defend myself against these false allegations.”

ITV reported the story on the 10 o'clock news last night, directly after the Viewpoint episode aired. The network has continued to play trailers for next week's finale episode amidst the allegations, much to the dismay of its audience. 

Good Morning Britain viewers were shocked to see the teasers during commercial breaks on today's episode of the breakfast show, with many taking to social media to share their thoughts. 

"See ITV are still using the Noel Clarke Viewpoint promotional indents in the GMB breaks. Makes me think viewers for their prime time TV series is more important than abused women to ITV," one Twitter user voiced to Good Morning Britian producers.

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"ITV look after their own...Maybe they would be all over this is viewpoint was on the BBC instead," another Good Morning Britain viewer speculated. 

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Broadcaster India Willoughby also weighed in on the issue, urging ITV to "do the right thing and drop tonight's final episode of Noel Clarke drama #Viewpoint."

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Clarke, who received a BAFTA for outstanding British contribution to cinema prize on April 10, has been suspended by the independent arts charity in light of the allegations. 

He plays the lead role of DC Martin King on ITV's Viewpoint, a five-part miniseries following a police investigation into the disappearance of a teacher in Manchester. 

ITV has yet to respond to woman&home's request for a statement regarding the Good Morning Britain criticism. 

Emma Dooney
Emma Dooney

Emma is a news writer for woman&home and My Imperfect Life. She covers the Royal Family and the entertainment world, as well as the occasional health or lifestyle story. When she's not reporting on the British monarchy and A-list celebs, you can find her whipping up vegan treats and running the roads to cheesy '90s pop music...but not at the same time, obviously.