Mrs Hinch sells nearly 100,000 copies of her new title in its first week on sale

And this time there are no tips on cleaning your toilet.

Sophie Hinchcliffe new book

Cleaning sensation Mrs Hinch, Sophie Hinchliffe, has just released her fourth book and its already broken records.

The Instagram star found fame sharing cleaning tips and tricks and now has nearly four million loyal followers.

But fame hasn't come easy and there has been to making millions that she could have never anticipated. She gets trolled on forums about her looks, parenting, family and much more. This led her to a battle with anxiety. Speaking to the Daily Mail, she said, "I know I should ignore them, but when you get told the same thing over and over again – 'Your voice is horrendous', 'Your face is wonky', 'Your hands are disgusting' – there’s only so many times you can ignore it without wondering if it’s true."

Her previous books have all been practical, largely about cleaning. But this one is an honest account of how her life changed as she rose to fame, "This book isn’t about dust-busting, it’s myth-busting", she says. she laughs. With help from a ghostwriter, she says it was like therapy having to recount her feelings.

A photo posted by on

Many people must be able to relate to her as the book has already become the biggest single-week seller of any title this year to date.

On Instagram, she wrote: "My followers deserve a bit of what you're asking for, which is me as Sophie and the life behind Mrs Hinch, so I've been working on my very own memoir to be able to put everything: the amazing highs but also the lows that have come with becoming Mrs Hinch.I don't address much on my stories purely because I don't want to burden you with it, but it seems like now is the best time. My very own memoir! Thank you Penguin for allowing me the opportunity to put everything into one place: the good, the bad, the amazingness and some of the dark lows which have come with this journey. But most of all I hope it answers everything that you have been asking me for… This is me!"

Rachel is a freelance contributor to woman&home, covering news as well as books, lifestyle and travel. Her byline has also appeared in The Independent, The Financial Times, ELLE Magazine, VICE, Glamour Magazine and others. She loves nothing more than talking with people to share their stories. When she is not writing you will definitely find her nose in a book or magazine, or perhaps training for the next half marathon, practicing yoga or eating in London's best restaurants.