Where to buy nice furniture online in the US: Our top picks for 2023

Browse our list of where to buy nice furniture online – no matter your aesthetic or budget

Where to buy nice furniture online in the US, featuring an olive green sectional set from Article
(Image credit: Article)

Knowing where to buy nice furniture online will allow you to refurbish your bedroom, living area, or home office without ever having to step into a store.

Large ticket purchases like home furniture are daunting, especially if you're merely relying on a collection of pixels to help you make a decision. Below, we've compiled a list of eight of the best sites to buy nice furniture in the US, catering to a range of budgets, functions, and aesthetics. These brands have not only earned our seal of approval based on our experiences, but they're well-regarded by consumers, as well. We've also shared some handy tips when it comes to buying furniture online.

Whether you're refreshing your space to include this year's best interior design trends or want to inject a bit of Japandi design into your home, these are the best brands to shop now. And if you're looking for the best outdoor furniture brands in the US, we've also got a guide on that. 

Why you can trust Woman & Home Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

Only have time for a quick glance at our favorite go-to spots for nice furniture? Check out the links below. Otherwise, keep scrolling to learn more about our top picks plus our favorite pieces from each retailer...

  • Article: Quality modern furniture with a mid-century twist
  • Birch Lane: Classic, rustic designs for any budget
  • CB2: Funky, urban-inspired pieces plus high-profile collabs
  • Design Within Reach: Access modern furniture from global designers
  • Joss & Main: A go-to spot for on-trend pieces at affordable prices
  • Outer: Sustainable outdoor furniture that's made to last
  • Saatva: Renowned sleep brand with a luxury bedroom furniture line
  • West Elm: Sophisticated mid-century style pieces for the entire home 

Best furniture brands to shop online in the US as chosen by a shopping expert

1. Article

Where to buy nice furniture at Article

(Image credit: Article)

Article specializes in modern, mid-century-inspired designs for indoor and outdoor spaces. This online-only retailer works directly with global manufacturers, eliminating overhead costs so consumers can purchase quality pieces at reasonable prices. Buying furniture sight unseen can be daunting, which is why Article offers a 30-day return policy with free exchanges. (Meanwhile, returns cost up to $49.)

Consider this brand if... you want to furnish a whole room on a budget
Avoid this brand if... you'd prefer a longer return window 

2. Birch Lane

Where to buy nice furniture at Birch Lane

(Image credit: Birch Lane)

Birch Lane (a Wayfair company) is the place to go for traditional New England-style cottage pieces, earthy rustic furniture, and farmhouse-inspired fixtures. This retailer caters to a broad range of budgets and hosts regular sales. However, warranties aren't included with most items – although you can purchase a separate protection plan that'll last up to five years.

Consider this brand if... you're committed to a classic aesthetic
Avoid this brand if... 
you don't want to pay for a separate protection plan

3. CB2

Where to buy nice furniture online at CB2

(Image credit: CB2)

CB2 is the funkier sibling of Crate & Barrel with more of a big-city feel. It's home to several high-profile collaborations from renowned designers and celebrities including Lawson-Fenning, Paul McCobb, Gwyneth Paltrow, and Lenny Kravitz. Find savings during seasonal sales, or browse the clearance section for markdowns of up to 60% off.

Consider this brand if... you're on the hunt for edgy statement pieces
Avoid this brand if...  traditional designs are more your speed

4. Design Within Reach

Where to buy nice furniture online at Design Within Reach

(Image credit: Design Within Reach)

Design Within Reach partners with renowned designers worldwide to provide unique home and office furnishings that'll last for decades. Careful attention to quality yields more exorbitant prices, but browse DWR's sale section for savings of up to 50% off MSRPs. Additionally, its highly-anticipated biannual sale events feature markdowns on nearly every item sitewide. 

Consider this brand if... you want modern designs from global artists
Avoid this brand if...
 you're working with a modest budget

5. Joss & Main

Where to buy nice furniture online at Joss & Main

(Image credit: Joss & Main)

Joss & Main is a subsidiary of Wayfair with a focus on current home trends. Due to the influence of its parent company, J&M has an incredible selection of furniture and decor at prices that won't bust your wallet. It's a sound solution if you're seeking eclectic pieces without the high costs exclusive design houses typically charge.

Consider this brand if... you're seeking affordable, on-trend furniture
Avoid this brand if...
 you can afford higher-end builds 

6. Outer

Where to buy nice furniture online at Outer

(Image credit: Outer)

Outer sells functional, eco-friendly furniture for all types of outdoor spaces. Prices are high and discounts are rare, but you get what you pay for here. Each piece is crafted to endure decades of use and comes with up to a 10-year warranty. Best of all, you can recycle your Outer furniture when you're ready to change things up. 

Consider this brand if... sustainable living is a goal of yours
Avoid this brand if... you're looking for regular sales and deals

7. Saatva

Where to buy nice furniture online at Saatva

(Image credit: Saatva)

Saatva makes some of the best mattresses around, but it also produces luxurious handcrafted bedroom furniture including bed frames, chairs, and storage benches. The exceptional perks that come with Saatva's mattresses apply to its furniture as well – free in-room delivery, a 1-year trial, and a lifetime warranty. Better yet, Saatva offers regular discounts that shave hundreds off the list price.

Consider this brand... to make your bedroom feel like a luxury hotel
Avoid this brand if... you want to browse a wider range of items 

8. West Elm

Where to buy nice furniture online at West Elm

(Image credit: West Elm)

West Elm is known for creating sophisticated mid-century pieces and its dedication to upholding sustainable, ethical practices. From spacious sectionals for your living room to welcoming outdoor dining sets for summer entertaining, you can find it all here - and often at a discount. West Elm hosts occasional sales, and its vast clearance section features markdowns of up to 60% off.

Consider this brand if... contemporary, eco-friendly furniture is your vibe
Avoid this brand if... mid-century designs and neutral colors bore you

What to look for when buying furniture online

Buying furniture online is a different experience from purchasing in-store – especially since you won't have the ability to view items up close until they're delivered to your home. To ensure you end up with something you'll love, keep the following five tips in mind:

1. Measure your space

This is a step you should take regardless of where you're buying furniture – but you'll want to keep an extra careful eye on measurements when shopping online since product photos may not give a clear idea of how well a piece will fit in your home. Not measuring your space properly and buying furniture that doesn't fit is one of the most common interior design mistakes, but luckily, it's easy to avoid. While some online furniture retailers offer AR technology that'll virtually 'place' items in your room or yard, it's not always perfect. If you find the dimensions or other details unclear, contact the manufacturer for clarification.

2. Know your style

When buying nice furniture online, you'll want to have a style in mind – whether that's mid-century, contemporary, or industrial. Purchasing from specialty stores will not only help you discover pieces that suit your aesthetic, but they'll also be of higher quality compared to what you'd find at general retailers like Amazon or Walmart. Don't fall into making a common living room design mistake by buying trend-led pieces that don't match your room (or taste!) 

3. Read the return policy

It's crucial to understand the return policy when buying furniture online. Whether your order arrives damaged or isn't what you expected, it's good to know your options. Most retailers offer a 30-day return window. While some may charge a return fee, many provide free exchanges or a limited money-back guarantee. Familiarize yourself with these policies in advance to avoid any unpleasant surprises.

4. Consider your delivery options

Standard shipping should suffice for smaller pieces with minimal assembly required. However, for larger furniture, consider front-door or in-room delivery. If you're not the DIY type, see if in-home furniture assembly is available. Note that direct-to-door or in-room delivery often costs extra and involves scheduling a time for a crew to visit your home. Policies differ among retailers, so review the terms and conditions to understand what's available.

5. Remember to shop around

While it might be tempting to get the first thing that catches your eye, hastily clicking the buy button could lead to headaches later on, especially if you spend beyond your means. Shop four to five online furniture stores that align with your style and budget, and check out the customer reviews for a sense of their build quality and customer support. Keep in mind that the best option won't always be the cheapest one, although you'll want to capitalize on furniture sales whenever you can. 

When is the best time to buy furniture?

Furniture sales take place all year round, but there are peak times to buy, depending on what you're looking for: 

  • The best times to buy indoor furniture are late winter and late summer. That's because new styles roll out during spring and fall.
  • The best time to buy outdoor furniture is right as the summer entertaining season is winding down, from late August to October.

Major holidays are a great time to buy, especially if they coincide with peak furniture sale periods. For example, Labor Day typically offers significant discounts on both indoor and outdoor furniture, while Presidents' Day sales often feature big savings on bedroom and living room pieces. Black Friday and Cyber Monday are also worth checking out for steep markdowns on all types of furniture.

How long does it take to ship most pieces of furniture?

Delivery windows for furniture will depend on whether the item is in stock and ready to ship. If it is, you can usually expect delivery within a week (or sooner if it's a smaller item). However, for furniture that's not readily available — either because it's sold out or a custom-made piece — prepare to wait at least three weeks. 

Since shipping varies widely among these types of items, many online furniture stores provide up-to-date estimates on individual product pages. Just enter your ZIP code to pull up a range of delivery dates depending on the shipping methods available to you. For white glove delivery, you'll be able to schedule a date for a crew to come out to your home several days or weeks in advance.

Supply chain issues wreaked havoc on the furniture industry over the last couple of years, especially for retailers that work with international manufacturers. Though things have begun to improve and warehouses are now filling back up, FurnitureToday reports that rising costs in fuel prices and container rates could slow the progress on that.

Alison Barretta
Freelance writer and editor

Alison Barretta is a freelance writer and editor from Philadelphia, USA who specializes in home and lifestyle, skincare, and tech. For the last 15 years, she has been sharing buying advice and product reviews with curious, cost-conscious shoppers from around the world. Alison's work has been featured in Forbes, Business Insider, Tom's Guide, TechRadar, and Creative Bloq. 

When she's not reviewing mattresses or waxing poetic about her favorite face cleansers, Alison can be found teaching/training in martial arts, streaming underrated TV series, trying new recipes, and singing karaoke until her throat is hoarse.