Peloton has launched its first interactive gaming experience for bike owners
Level up your wellness experience
Peloton is ramping up its fitness experience by launching its first interactive, in-app game, titled Lanebreak. For those looking to switch up their workout routine, this music-based game looks to bring out your competitive side.
If you’re still wondering if an exercise bike is worth the investment, Peloton’s latest venture may convince you to splurge. Praised for having some of the best workouts, the fitness company is now adding a new game to its line-up of workout motivation tools. The game is simple: all you have to do is maintain control of a rolling tire by speeding up and changing the resistance nozzle to switch lanes. All while dodging obstacles.
Music has always been a central core of the Peloton brand, and this is carried over into the game experience. As of now, the game has been through trial periods offering a couple of different mini-games for members to test out. From there, the company used the feedback provided by members to make tweaks to the game. As Peloton prepares to launch the game officially, the “next phase is focused on gathering feedback at scale, and using these insights to continue iterating on the experience,” David Packles, senior director of product management, said in a statement.
The company decided to integrate gaming into its workout selections to “offer a way to not only cue you to [finish tough intervals strong], but to reward you in real time for your actions,” Packles continued.
An early version of the game is currently available to members, but for the rest of us, we can expect to see the game available on Peloton Bike and Bike+ this winter. Until the game is ready for everyone, we can at least utilize our best fitness trackers and continue aiming to hit our optimal steps a day to help lose weight.
Rylee is a U.S. news writer who previously worked for woman&home and My Imperfect Life covering lifestyle, celebrity, and fashion news. Before joining woman&home and My Imperfect Life, Rylee studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.
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