The New Shopping Destination To Visit This Weekend

Planning a shopping day in Bath this weekend? Then you’ll want to put a couple of hours aside to explore the ultimate fashion destination.

Jolly’s, the city’s most iconic store, has reopened after an eight month multi-million pound makeover – and our Editorial Director, Sue James, was amongst the first to enjoy a glass of Champagne amongst the fabulous new facade at a glitzy party last night.

Jolly’s opened in 1831 and quickly became the place to shop. The latest renovation works have stripped away more modern touches like the central staircase, and exposed listed features like the elegant fireplaces, to bring the building back to its nineteenth century splendour. Light coloured tiles also sweep through the ground floor, complementing the original ornate arches, pillars and cornicing which illustrate the intricate detailing.

There’s a fresh new beauty hall too, with shiny new counters for all our favourite brands. Plus a few new names in fashion accessories and womenswear including Kurt Geiger, David Clulow and Michael Kors handbags.

And House of Fraser haven’t stopped there! The exterior has also been treated to a facelift with black and white flags flying proudly outside. While the company has raided the Jolly’s archives to find some very interesting finishing touches.


Store manager, Samantha Little, was on hand to show guests around last night. She said: ‘Jolly’s has a fascinating history and we have discovered numerous interesting facts and uncovered original items during the refurbishment.

‘We wanted to share this information and to display historic items for the rest of Bath to enjoy. We have ten history point plaques displayed throughout the store so customers know what they are looking at, from Queen Mary’s ornate personal dressing room to the stunning peacock frieze on the beauty department. 

‘We have a dedicated history area by the menswear department where we have displayed original items from old letters and dress patterns to the original Royal Warrant and a portrait of Mr. Jolly.’

We can’t wait to fill our baskets!