Triumph's new 'Smart' bra is now online – it's so comfy and supportive you'll never take it off!

Comfortable, supportive and stylish!

We all have a smart phone, but have you ever heard of a smart bra? Well, courtesy of Triumph, they're about to be a thing.

The Woman & Home fashion team were given the chance back in January to trial Triumph’s new innovative ‘Fit Smart ’ bra, and honestly we were gobsmacked with how comfortable it was, while still providing a great natural shape and support. Not to mention how cool it looks. The good news is that after a long wait, the bra is now available to buy online at John Lewis.

Sian Thomas, Global Head of Creative Design at Triumph says: “This season sees the launch of the revolutionary Fit Smart bra, available in four sizes, with an intelligent support system that moulds to women’s unique shapes. With customers searching out more personalised solutions, we wanted to create a new innovation that adapts to personal shapes but still delivers best-in-class support and looks beautiful.”

What makes the Triumph fit smart bra so exciting?

Triumph have been designing bras for over 100 years, and developed this bra after the overwhelming feedback they had from many customers that the focus should be on comfort.

With that in mind, Triumph engineered an intelligent 4D-engineered stretch lace. It moves and adapts to a woman’s body. Research shows that we all have one breast larger than the other and that we can change up to a cup size during the course of the month – the idea behind this 4D stretch lace is that it constantly adapts to the wearer's body throughout the day and month.

Another big plus for many will be the fact it’s a non-wired bra. Traditionally a non-wired bra meant ‘less support’ or a ‘sausage effect shape’ but that’s not the case with the Fit Smart bra. As well as the 4D stretch lace the bra has 4D stretch foam cup’s, which create a natural, round and flattering bust shape that claim to support all boob sizes, big and small.

The elastic supportive straps adapt and move with the body too, and the bra has a 4-hook fastener provides further adaptability. We were pleasantly surprised with how thin the straps were on the larger size bras, whilst still giving great support.

All this clever technology means the bra comes in just four simple sizes, which Triump say are guaranteed to fit every woman who measures between a 32a - 40e. The innovative fit claims to take the fuss out of sizing, with the bra adapting to your shape and size fluctuation.

Triumph smart bra size chart

Want to try one? The new Smart bra is now available online. It comes in 5 different colours and retails at £40. It is available online direct from Triumph, or from suppliers that include John Lewis, House of Fraser and Debenhams.

SHOP NOW: Triumph bra, £40, John Lewis

We really recommend that you try it. We have, and we haven’t taken it off since (we're not going to divulge how long it's been exactly, but safe to say we should probably wash it!). We’ve even slept in it and can guarantee it feels invisible.

Hannah Hughes
Group Fashion Editor

Hannah Hughes is Group Fashion Editor at Future Publishing. Her work appears in woman&home, Woman, Woman's Own, and Woman's Weekly magazines.

She is a fashion creative with over fifteen years of solid experience in editorial, commercial, and celebrity styling. She has an in-depth knowledge of the luxury, mid and high-street fashion sectors, which she developed over a decade spent as Fashion Director at some of the UK's most widely read women's magazines, including You Magazine and Look Magazine.