A trend has been sweeping the UK this New Year, as many share their experiences of 'Veganuary' - turning vegan for the month of January.
So far, veganism has been somewhat confined to vegan food and vegan beauty products. But now, many retailers are also getting on board with the cause, creating vegan-friendly fashion lines.
Marks & Spencer is the latest to try their hand at a vegan range, focusing their efforts on a brand new line of shoes.
They announced the news on their Instagram yesterday, revealing that they would now be selling vegan womenswear and menswear styles for their customers.
The range of a huge 350 shoes is brilliantly diverse, featuring a plethora of stiletto and kitten heels, boots, trainers, and platforms.
And not only is the new range ethically conscious, it's also super stylish - and affordable to boot.
Whether you're in the market for a £35 pair of comfy lace-up trainers, or you're on the hunt for some chic court shoes for just £19.50, there's something for pretty much all occasions.
It's gone down a storm with shoppers too, with many revealing they love the range and applauding Marks & Spencer for making such a positive, ethical step.
One wrote on Instagram, 'This is fantastic news! Awesome job xxx'
While another said, 'Well done 🎉🎉', and a third wrote, 'Yay love it 😍'.
Rachel Smith, Senior Footwear Technologist at M&S said of the new vegan line, “After increased customer interest in veganism and a rise in online searches for related products, we decided to investigate the possibility of expanding our vegan-friendly offering into footwear and accessories.
"Over the year we have analysed our products and gone the extra mile to ensure we offer a great selection that comply with all vegan requirements.”
Vegan items, both in food and fashion, do not use any animal byproducts, meaning M&S have abstained from using them when creating their new collection of shoes. It means that the new collection from the retailer won't be made from leather, wool, suede, or shearling, amongst other materials.
Well done M&S!
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