Good Morning Britain presenters love this affordable and stylish brand and we got hooked

Get some style inspo from Good Morning Britain and Sosandar.
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  • Presenters Susanna Reid, Charlotte Hawkins and Laura Tobin are always rocking amazing and super wearable outfits.

    One of their favourite go-to brands is Sosandar and we can totally understand why.

    Sosandar launched in 2016 by Julie Lavington and Ali Hall. Previous working in fashion media, they decided to venture in retail after realising there was a gap in the market. “We saw an opportunity: this unserved segment of women who were graduating from fast fashion. There was no e-commerce brand targeting that market. […] We knew it was the prime time to launch an ageless, trend-led brand at affordable prices.”

    The brand’s most popular choices are often their dresses. Shift, fit and flare, and animal prints are their signature styles. Flattering and elegant and at a really good price point, Sosandar doesn’t disappoint when it comes to getting best value for money.

    MORE: Gorgeous Marks and Spencer dresses in store and online that we love

    Selling in monthly drops mainly through its website, prices start from £25 for tops to £249 for outerwear, and footwear ranges from £75 to £120.

    Sosandar’s success speaks for itself. Loved not only by GMB presenters, celebs such as Holly Willoughby, Andrea McLean and Kelly Brook are constantly spotted wearing the brand.

    We’ve put together some of the latest Sosandar outfits worn by Charlotte Hawkins, Susanna Reid and Laura Tobin at Good Morning Britain and where to shop them.

    This sequin dress Charlotte Hawkins is wearing is great for weddings and parties, in either winter or summer.

    SHOP NOW:Dress, £89, Sosandar

    Add a pop of colour with this stunning fit and flare floral print dress.

    SHOP NOW: Dress, £69, Sosandar

    You can’t go wrong with denim, a timeless wardrobe staple.

    SHOP NOW: Dress, £69, Sosandar

    Susanna Reid looks stunning in this leopard print shirt dress.

    SHOP NOW: Dress, £69, Sosandar

    View this post on Instagram

    WEDNESDAY! Dress @sosandar

    A post shared by Susanna Reid (@susannareid100) on

    Minimalist and elegant, this shift dress is also available in black, pink and red.

    Choose your favourite one and rock that Christmas outfit.

    SHOP NOW: Dress, £59, Sosandar

    View this post on Instagram

    MONDAY! Dress @sosandar Shoes @zara

    A post shared by Susanna Reid (@susannareid100) on

    Lace is a regular when it comes to party wear. This burgundy shift dress is so flattering it’ll become your top pick in no time.

    SHOP NOW: Dress, £69, Sosandar

    Jumpers don’t have to be boring. Laura Tobin looks great in this sparkle jumper. If you’re looking for something more casual but far from boring, you can go for a silver shimmer jumper.

    SHOP NOW: Jumper, £49, Sosandar

    Choose your favourites, it’s time to do some shopping!