Our Fashion Director picks the six best looks from Emma Willis’ latest Next collection

It should come with a warning! Because you will want it all!

(Image credit: NEXT press office)

Following on from the great success of her first two collections, Next recently announced Emma’s third collection of clothing and nightwear. We think it might be the best yet...

Emma Willis has worked closely with the in-house designers at Next again to create over 30 beautiful, timeless pieces.

She said about the experience, “Working with Next is always so much fun and I feel like with each collection I become more confident and familiar with the design process. It’s so important to me that the pieces in my collection are items that I would actually wear and would want to buy myself. We’ve worked really hard this time around to include wardrobe staples for autumn in easy, comfortable and timeless styles. I think my favourite pieces from this latest collection are the blue satin suit, such a vibrant colour, and the monochrome herringbone coat – if you have a great staple coat, it can make any outfit!”

We agree that the blue satin suit is a knock-out look. We included it in our edit of our favourite five looks...

Fashion Director's top picks of Emma Willis for Next

1. The blue satin suit

SHOP NOW: Emma Willis for Next

Tailoring in neutral and tonal looks feel really modern

2. The roll neck and trousers

SHOP NOW: Emma Willis for Next

Soft, textured fabrics and paperbag-waisted trousers paired with fine roll necks create an effortless, feminine silhouette.

3. The classic crombie coat

SHOP NOW: Emma Willis for Next

Classic crombie style coats in both herringbone and camel are the ultimate winter wardrobe staples.

4. Smart satin

SHOP NOW: Emma Willis for Next

Satin suiting and pleated shirt dresses in rich, jewel tones along with the perfect black tux jumpsuit have you covered for those dressier occasions.

5. The chunky jumper

SHOP NOW: Emma Willis for Next

For those crisp October days the chunky, oversized knitwear in both muted and bold tones are the perfect grab-and-go pieces.

6. The perfect PJs

SHOP NOW: Emma Willis for Next

Nightwear for autumn is all about star prints in super soft fabrics. The collection includes short sets and full length, cami and classic button down pyjama styles.

Paula Moore

Paula Moore has been working in the fashion industry for over 30 years. She is currently Group Fashion Director at Future Publishing overseeing the fashion pages for Woman and Home, Simply Woman and Home, Woman, Woman’s Own, Woman’s Weekly and Chat magazines. 


Paula loves styling models and celebrities but finds it just as fulfilling when working with everyday ladies offering fashion tips and advice – completely taking them out of their comfort zone. Having worked on numerous titles in her career from Shout to Vogue, she has also appeared in front of the camera on Lorraine, QVC and Matalan: The Show.