Prime Day beauty deals – the best and biggest offers on your fave brands including GHD, Elemis and Elizabeth Arden

Beauty lovers, rejoice.

prime day beauty deals round up
(Image credit: Getty Images)

They might not front of mind when it comes to shopping on Amazon, but Prime Day beauty deals are often a brilliant way to save money on very popular, very premium beauty products.

We'll admit, we're newbies when it comes to the treasure trove of Prime Day beauty deals on offer, but now are wondering how we lasted so long without them. Amazon’s Prime Day event might be known for its mega-discounts on electronics, but there are some unbelievable savings on beauty to be snapped up, too. Amazon Prime Day is basically a 48-hour shopping extravaganza and knowing where to start can be slightly overwhelming. There are over 13,000 Prime Day beauty deals on the site... so you'll be pleased to hear we've already picked the best! These are the Prime Day beauty deals the w&h team have our eyes on.

Whether you want to fill your beauty boots with classic high street brands in one fell swoop and make a mega saving, or invest in a premium product with a hefty discount, you are in the right place. From big savings on the best hair dryers and straighteners, to cult brands like Elizabeth Arden and Elemis dropping their prices by a huge 50%, if you're a beauty enthusiast this is big. And while Amazon may have extended their offering to two days instead of one, some of the most popular beauty bargains are starting to sell out.

You’ll need a Prime membership to take advantage of these amazing deals though – so make sure that you sign up for a free, 30-day trail with Amazon now.



How to spot a genuinely good Prime Day beauty deal

It's not always about how much you'll save! A product with a cult following or great reviews with any kind of a save is a bonus and if it's a high percentage, even better. While a saving of £10, £5 or even £2 may not seem much, popping all your regular essentials in your virtual basket will soon result in some big savings. In other words, if you're thinking of stocking up, now is a good time.

Beauty products can range from anything from less than £1 to hundreds, even thousands. To know if you're getting a good deal, get clued up on how much products from that beauty range usually cost. We've made it easy by telling you in brackets the saving in monetary value. Big beauty sales aren't quite as prominent or regular as fashion sales, so take advantage of these deals while you can. When it comes to high end designer brands like Dior and Chanel, sales are often few and far between, but there are many luxury brands, like failsafe makeup champion stila and luxe tanning brand Vita Liberata on offer.

Brands to lookout for in the Prime Day beauty deals section

This year, there are some real stand-out brands in the Prime Day sale including the GHD hot brush – which is reduced today from £139 to £93.99. And the now extremely affordable Remington Shine Therapy Advanced Ceramic Hair Straighteners, which were £79.99, now £20.99 (save £59).

But it's not just about electrical items today and tomorrow. Skincare is also another area that's offering some fantastic deals. A few favourites include the L'Oreal Paris Revitalift Anti Wrinkle + Firming Pro Retinol Eye Cream, which was £8.54, and is now £11.49. Cult classic, the Elemis Pro-Collagen Cleansing Balm was £43, and is now £30.10 (this luxurious cleansing balm also doubles up as a hydrating mask, if you leave the product on overnight).

It's also a great time to stock up on essentials from your favourite beauty brands. Some of our favourite make-up brands are also seeing discounts with deals from Maybelline,Eyelure, and L’Oreal.

Top Prime Day beauty deals

We've selected a few of our favourite hair stylers and hair straighteners for this guide, but if you want a more in-depth look at the best straightener deals 2020 or the best hair dryer deals 2020. Below are our top picks for the best Prime Day beauty hair deals, skincare deals and makeup deals.

Hair Amazon Prime deals

Olaplex No 3 Hair Perfector – was £32, now £20.80 (save £11.20)|

Olaplex is a saviour for dry and damaged hair and the No 3 Perfector kit is their best at-home treatment yet and a favourite with beauty editors everywhere. Repair and strengthen all hair types with this easy-to-use kit. The hair repair wonder product is selling incredibly quickly in the Prime Day sale – so get it while you can! View the deal here.

Remington Shine Therapy Advanced Ceramic Hair Straighteners –were £79.99, now £20.99 (save £59) |

A straightener that also gives us glass-like shine... where do we sign up?! This clever tool also helps protect from the heat damage straighteners can cause, making it a beauty editor's favourite, too. The ceramic coated plates are infused with Moroccan Argan Oil with Vitamin E, for a smoother finish. Plus, £20 for straighteners - we're here for that!View the deal here.

REVLON Pro Collection Salon One Step Hair Dryer and Volumiser –was £59.99, now £32.99 (save £27) |

Say hello to the easiest-ever bouncy blow dry. The 2-inch barrel glides through the hair to detangle, smooth and volumise, right from the root. Duchess of Cambridges-style locks are within our grasp. This is a bestseller, even when a sale isn't on - so be sure to snap yours up at this fantastic price. View the deal here.

Oribe Dry Texturizing Spray - was $46, now $32 (save $14) |

This scented mist comes from one of our favourite luxury haircare brands - and we hear even J-Lo is a fan! This will give the wearer great volume and lots of texture. Plus, it doubles up as a dry shampoo with patented polymers that absorb oil at the roots, leaving you with fresh-looking hair for days. We love it as a less-heavy alternative to dry shampoo. View the deal here.

Bed Head by Tigi Urban Antidotes Recovery Moisture Shampoo and Conditioner –was £31.50, now £10.77 (save £20.73) |

This one is an absolute steal! Our favourite hydrating shampoo and conditioner duo for just £10... it's tempting to buy in bulk! Tigi calls this 'rehab for hair' thanks to its deeply hydrating properties. View the deal here.

GHD Glide Hot Brush- was £139, now £93.99 (save £45.01) |

This one's reputation proceeds itself as a big dog in the hair styling world with some world-class credentials. Usually a rather spenny choice, the hefty £45 discount means it's a great bargain this Amazon Prime Day. The most alluring feature of this clever hair tool is its ability to eliminate frizz - ceramic and ionic technology transforms hair in a few quick strokes.View the deal here.


Skincare Amazon Prime deals

Elizabeth Arden Eight Hour Cream Intensive Daily Face Cream Moisturizer - was £22.50, now £15.26 (save £7.24) |

This daily lotion promises to moisturise the skin for up to eight hours, like its original namesake. A beauty editor's favourite, the moisturiser from this cult classic range leaves skin feeling revitalised and healthy-looking throughout the day. Plus, it protects the skin from the effects of extreme weather and climate conditions. View the deal now.

Olay Regenerist Firming Anti-Ageing Cream Moisturiser - was £30, now £11.99 (save £18.01) |

Olay have proven to be favourites with customers time and time again thanks to their reliable results. This classic moisturiser, formulated with Powerful Amino-Peptide Complex II, is firming and anti-ageing. At just over £10, it's a real bargain too! View the deal here.

L'Oreal Paris Revitalift Anti Wrinkle + Firming Pro Retinol Eye Cream - was £8.54, now £11.49 (save £3) |

Retinol is one of the main beauty buzzwords of the past few years - and with good reason. The use of Vitamin A on our skin has been proven to reduce wrinkles and this nifty eye cream is a great place to start. View the deal here.

FOREO LUNA mini 2 Facial Cleansing Brush and Anti-ageing Skin Care Device - was £137.60, now £69.30 (save £68.30) |

This skincare tool is a vibrant addition to your bathroom cabinet, as well as being a great addition to your skincare routine. You'll soon notice the difference when using this skincare tool, if you use it to massage for a few minutes a day. Skin appears brighter and fresher, thanks to increased circulation. Get that post-facial feeling at home! View the deal here.

This Works Deep Pillow Spray - was £19.50, now £13 (save £6.50) |

Though not strictly a beauty buy, we couldn't resist popping this on here. Ask anyone who's used this calming pillow mist, like its name promises, it really does work. And, after all, sleep is the number one beauty secret. View the deal here.

Elemis Pro-Collagen Cleansing Balm - was £43, now £30.10 (saving £12.90) |

This super rich cleansing balm will remove even the most stubborn of eye makeup in a smooth and soothing transition to bare faced. Plus, it doubles up as an incredibly hydrating mask, if left on overnight. It really does feel like a spa experience in a jar. View the deal here.

Makeup Amazon Prime deals

stila Stay All Day Waterproof Liquid Eye Liner - was £22, now £15.40 (save £6.60)|

stila has a reputation for being makeup that wears well throughout the day and this liner is the perfect example of that. A quick cat's eye flick will take you from day to night in a jiffy. View the deal here.

Niré Beauty Essential Glow Set Glitter Makeup Brushes with Makeup Brush Holder and Facial Cleansing Brush - was $49.95, now $34.95 (save $15) |

A complete professional makeup brush set, which has been hand-crafted with soft fibres for a flawless finished look. Plus this set is vegan friendly, cruelty free, and earth conscious. View the deal here.

Eylure DYBROW Eyebrow Dye Kit - was £7.50, now £4.55 (save £2.95) |

Long lasting colour for dark, glossy lashes and brows - this is one of our favourite brow kits for natural looking results. View the deal here.

Which one will you go for?