Monat skincare line just sold $2 million worth of product in 5 hours

By Jess Beech 2019-10-03T23:00:00Z

If you haven’t heard of Monat before, let me catch you up. Launched in 2014 as a luxury vegan-friendly haircare line, the brand has quickly gained a cult following, especially in its native USA.

I was first sold on Monat when a pot of their Replenish Masque landed on our beauty desk a few months ago. It takes a seriously good product to transform my temperamental, frizz-prone mane into something soft and sleek. And this time, the results were instant.

Formulated without any nasties, (you won’t spot parabens or silicones on the ingredients' lists) Monat puts the focus on naturally-derived and skincare-inspired ingredients (their hydrating range contains hyaluronic acid). With this in mind, their latest foray into the world of skincare doesn’t seem like too much of a leap.

There are eight new products in the skincare line-up, from scrubs to serums and everything in-between, with each one intended to cater for the needs of all customers regardless of their skin type, age or gender.

If the rose-gold packaging alone wasn’t enough to have you scrabbling to add to basket, the science behind the range will. Taking their haircare knowledge and applying it to skin, Monat’s Rejuvenique oil complex (which features heavily in the original range) of 17 natural oils works just as well to boost your complexion as it does your tresses. Vitamin C and and fruit acids feature heavily too.

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The Berry Defined Scrub, £54, is my top pick, thanks to its two-pronged approach to refreshing dull, tired skin. Best applied to damp skin (the drier your skin is, the harsher the exfoliation will feel) the grainy particles satisfyingly buff away surface-level gunk whilst natural fruit acids work to speed up cell turnover for a more radiant complexion.

If too many late nights and a slap-dash approach to skincare has left your skin dull and tired, let the AHAs work their magic for 5 minutes before rinsing.

The range is available to shop now at monatglobal.com.

See you at the (virtual) check out...

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC.

She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!

Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress.

The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.