What would you snap up on a shopping trip to Waitrose?
The store is known for its festive Heston range, exhaustive selection of regional cheese and eminently pleasant ambience (as supermarkets go) but if you’ve ever wondered into the Health & Beauty aisle you might have spotted something else worth popping in your basket – seriously desirable beauty brands not often found on your weekly food shop.
One such brand, which it has been revealed is the biggest selling bath and body range in Waitrose, is cult Beauty Editor’s favourite, Korres.
The chic Greek range outsells every other bath & body collection in the store, and it has also been revealed that the new Ginger Lime Shower Gel, which launched July 1st, is the number one selling product. So, why is this lovely albeit boutique range outselling all the big boys?
To me, the reason is clear, there is a total deficit of gorgeous, but not astronomically priced things to wash with. Cheap and foamy neon gels, yes; gorgeous yet extortionate bath oils you only bring yourself to use once a year, there are plenty of those.
But lovely beautifully scented shower gels that look chic in your shower but ring in under the £10 mark? It’s slim pickings out there.
Korres products, however ,tick all the boxes being both glamorous and exotic, made with lots of lovely botanicals (the Ginger Lime is 87.3% natural) but at a price that means you can use them guilt-free every day.
They create seasonal specials, which are invariably beautifully fragrant and often reminiscent of summer holidays (just what you need at 6am on a grey Monday in London) My personal favourite is the new Pure Greek Olive Collection, made with nourishing cold-pressed olive leave extract from Crete – tasty!