By Fiona McKim
As summer beauty experiences go, buying a new fragrance or perfume is up there with getting a colourful pedicure or that first of whiff of your favourite sun cream.
But what to do if you can’t get actually out there and try a fragrance before you buy?
Having to buy fragrance online seems less than ideal. It's not as straight forward as treating yourself to a nail polish that suits your skin tone. Or adding a new product to your skincare routine. Especially considering that scents work by triggering the bits of your brain that control memories and emotion. Reading a list of ingredients is no substitute for spritzing, sniffing and seeing how a fragrance makes you feel, but that doesn’t mean you have to forgo treating yourself to a new summer perfume.
We asked The Perfume Society’s Suzy Nightingale for her expert advice on everything you need to know to buy fragrance online this summer. From clever research tips to new perfume trends and the notes that are guaranteed to evoke happy memories of sunny days. Here's what she had to say:
How to buy fragrance online
Research is your friend
"A good start is to look up perfumes you already know you love. Do they share any of the Top, Heart and Base notes listed? It could be you are particularly drawn to these, and can use that as a guide to finding your next true love. But don’t only look at the list of ingredients, tempting though that is. It’s like describing a painting by naming the colours the artist used! Find out the name of the perfumer, if possible – just as an artist has a signature style, so do perfumers often use similar characteristics across the scents they compose."
Try an algorithm
"One of our Co-Founders at The Perfume Society, Lorna McKay, devised a test for customers in stores to find their perfect fragrance, and we had this turned into a Find a Fragrance computer algorithm for our website. Simply type in the name of a perfume you like, and it will suggest six others to try. Again, it’s not simply matching up similar notes, it looks at the key words used to describe the perfume – its character, the way it develops, the strength, how it will make you feel."
Get out of your comfort zone
"It’s astonishing how many fragrances out of your comfort zone you’ll end up adoring. Lots of houses now do ‘try-me’ sizes or discovery sets – we stock many on our site, along with our own Discovery Boxes: specially curated collections designed to be tried at home. And as we always say – it’s not a tattoo: If you don’t like it, you can wash it off, or layer with something else"
How to choose the perfect summer fragrance
"Traditionally, we think of the Fresh fragrance family for warmer weather – citruses, Colognes, green notes, sparkling aldehydes, some lighter florals, but these aren’t set in stone. Think about places you’ve been on holiday or spent happy, sunny days with loved ones. Most countries in the world have their own fragrance houses, now, be they big brands or indie artisans. Try searching for scents made in that country and they often evoke the landscape or climate, using ingredients grown there."
Solar perfume is trending
"Recently I’ve seen a surge of fragrances describing themselves as ‘solar’ – it’s a definite fragrance trend. And I’ve found many of them contain orange blossom, neroli or petitgrain. They’re all ingredients taken from the same tree – the Bitter Orange – but smell quite different. Orange blossom can be sweetly seductive or full-on intoxicating in it’s floral lushness, neroli is like distilled sunshine, warmly inviting, while petitgrain is bracing and invigorating. Mizensir’s Solar Blossom is a particularly beautiful example of this trend."
Two solar fragrances to try
"We also associate summer holidays with the smell of suntan lotion and warm skin. Perhaps the ultimate ‘solar’ warm-skin scent, is Guerlain Terracotta – a sun-soaked homage in scent to their iconic bronzing powder. There’s bergamot in the top note, but it’s all about the lactic lap of tiaré flowers against the heady exoticism of warm, waxy ylang ylang, transporting us to a faraway idyll."
Our five favourite fragrances for summer 2020 Selected by W&H Beauty Editor Fiona McKim
#1 Estee Lauder Bronze Goddess Azur
Mediterranean escapism in a bottle with Sicilian lemon and bergamot, plus a hint of musk to mellow out the sharper citrus.
#2 Floral Street Arizona Bloom
Inspired by the desert breeze, campfires and sweet Queen of The Night flower, this is one seriously sexy scent for balmy evenings.
#3 Jo Malone London Waterlily Cologne
Soft florals risk veering into pot-pourri territory, but the addition of ginger and citrus to dewy waterlily make this as fresh as it is feminine.
#4 Guerlain Aqua Allegoria Orange Soleia
Like a mint julep cocktail with a kick of bitter blood orange. Beautifully balanced and pleasingly untraditional.
#5 Sana Jardin Jaipur Chant
Fleshy, lingering tuberose and exotic jasmine, made with flower oils rescued from landfill and harvested by a women’s cooperative.
As woman&home's Senior Beauty Editor, Fiona Mckim has tried more products than she’s had hot dinners and nothing makes her happier than raving about a brilliant beauty find on womanandhome.com or her instagram grid (@fionamckim if you like hair dye experiments and cute shih-tzus)
Fiona joined woman&home as Assistant Beauty Editor in 2013, working under legend Jo GB, who taught her everything she needed to know about the industry (clue: learn about ingredients and employ extreme cynicism).
In a previous life, Fiona studied journalism back home in bonnie Scotland and honed her skills as a magazine features writer, with a brief and terrifying stint on the showbiz gossip pages of a tabloid newspaper in between. She's a skincare fanatic who can’t resist adding an extra step to her routine if it’s all the rage in Japan, loves fragrance, has fun with makeup and never turns down the chance to test a new hair tool. Basically, she loves it all.
When not slathering herself in self tan or squinting at a tiny ingredients list on a moisturiser, you’ll probably find Fiona enjoying something to do with food - cooking it, eating it, cajoling her friends into trekking across London to try a hyped pop-up in a dirty car park.
Prince William received a warning from Prince Philip before marrying Kate Middleton
A recently found report suggests that Prince Philip warned Prince William to make up his mind over the Duchess of Cambridge
By Rylee Johnston •
Airbnb is offering a magical stay at Harry Houdini's LA estate
Airbnb will now let you spend the night in one of the most famous illusionists homes in the world
By Rylee Johnston •
Home highlight kits that will give you salon-worthy results
Here’s how to use home highlight kits to color your hair—whether you have blonde hair, brunette hair, or dark hair
By Aleesha Badkar •
Growing a hairy bikini line is good for you (and women everywhere) – it's time to embrace the full bush says our beauty editor
Could the inability to pay a stranger to whip off your pubic hair offer up another 'what the hell was that all for?' moment?
By Fiona McKim •
These are the body hairs you should and shouldn’t pluck – experts wade in on the dreaded chin hairs!
Come on, be honest. Do you ever pluck out your unwanted hairs?
By Jess Beech •
Charlotte Tilbury Cyber Monday: last chance to grab up to 50% deals on mystery boxes, make-up and skincare
It's the last chance to shop these fabulous Charlotte Tilbury Cyber Monday deals, which end very soon!
By Lizzie Thomson •
This Origins overnight mask is the best hydrating product I've used - now with 25% off I'm stocking up to save my winter skin
One of my beauty staples is the Origins overnight mask - now with 25% off I'm stocking up to help my dry skin this winter...
By Lizzie Thomson •
Clarins Black Friday: I'm overhauling my skincare regime for winter with this £47 Clarins bundle worth over £95
By Kate McCusker •
Black Friday perfume deals 2020: The best discounts from Boots, John Lewis, Selfridges and more to shop this weekend
Whether treating yourself or someone else, here are the best Black Friday perfume deals to take advantage of
By Rachael Martin •
LOOKFANTASTIC Black Friday sale: These are the discounted self-care goodies I’m snapping up - because it’s more important than ever to treat ourselves
We all need to indulge in some self-care and the LOOKFANTASTIC Black Friday sale is making things a whole lot easier...
By Lizzie Thomson •