Our beauty team have crunched the numbers and we predict that these will be the fastest-selling beauty advent calendars for 2020...
We know it feels a little too early to be talking about Christmas but the most popular beauty advent calendars are notorious for selling out pretty quickly. So if you want to bag yourself one of the best beauty advent calendarsthen you need to get your skates on.
From sweet-smelling Lush to swanky Liberty, the high street has an extensive selection of calendars to satisfy all our beauty needs, whether you’re after some must-have makeup or savvy skincare.
Many are already on sale or in The Body Shop’s case, have already sold out, proof that these beauties are not going to be around for long. They make gorgeous gifts for friends and family and they’re also a lovely little treat for ourselves too. And you know what, after the year we’ve had, I think we all deserve it.
We’ve done our research and we predict these beauty calendars will sell like hot cakes so if you spot one you like make sure you get in there quick.
These are the fastest-selling beauty advent calendars for 2020
1. The Body Shop Make it Real Ultimate Advent Calendar
Contents worth £226
The Body Shop has released not one, but three dreamy calendars this year with a running theme of love and kindness in their packaging design. This one is the biggest of the bunch, stuffed with 25 new and most-loved products, including the Himalayan Charcoal Purifying Glow Mask and the Drops of Youth Concentrate. It has a mix of full size and miniature goodies. At the moment, it’s sold out but you can head to the website and get notified for when it’s back in stock.
2. No7 Advent Calendar
Contents worth £172.50
Last year’s No7 Advent Calendar had 226,834 people on the waiting list and sold out within 2 days of launching online so this one is guaranteed to fly off the shelves. The contents have not yet been revealed but you can join the waiting list now to get early access. We’re excited already!
3. Lush Advent Calendar
Contents worth: Unknown
We hate to be the bearer of bad news but Lush’s calendar has already sold out. Pre-sale launched at the end of August and Lush fans appear to be speedier than Usain Bolt. The calendar contains 24 vegan products and is presented in beautiful reusable handmade case made from 100 per cent recycled materials. Make sure you sign up to Lush’s mailing list so you don’t miss out next year.
4. The Liberty Beauty Advent Calendar
Available 7th October
Contents worth £800
The Liberty Beauty Advent Calendar is the most successful and fastest selling product in Liberty’s 145-year history. This year, they have increased their buy by 20 per cent to keep up with demand and will be shipping internationally too. The recyclable box features the iconic Regent Street shop façade and inside there are 25 plush products – with 19 full sized numbers from exclusive brands including Vilhelm Parfumerie and QMS.
5. The White Company Beauty Advent Calendar
Contents worth £260
This 25-drawer masterpiece from The White Company caters to all your pampering needs. Crammed full of candles, body lotions and oils, all in the brand’s signature scents, it is the ultimate self-care package. This has sold out in previous years so better hop to it.
6. The LOOKFANTASTIC Advent Calendar
Available to pre-order now
Price: £85 (subscribe to their beauty box for £15 off!)
Contents worth £460
With amazing savings - a whopping £375 to be precise - this calendar has sold out for the past five years in a row and we can see why. It’s one of the most popular amongst beauty buffs, and it’s jam-packed full of 25 must-haves from big brands such as Elemis, Anastasia Beverly Hills and Rituals. A good choice for variety, last year’s sold out in just four weeks.
7. Glossybox Beauty Advent Calendar
Available now for subscribers
Price: £80 for subscribers £99 for non-subscribers (both include free delivery)
Contents worth over £390
The Glossybox advent calendar was even trending on Google last year, proving it’s a popular one. Featuring 25 treats, this year’s version comes in a stylish pink and metallic drawer set so will look pretty sweet on our shelves too. 14 of the products are full-sized including the Pixi Glow Mist and the Fenty Beauty by Rihanna Match Stix Shimmer Skinstick.
8. The Fortnum & Mason Advent Calendar
Available 12th October 2020
Contents worth £800!
There’s no better time to indulge and with this swanky option you can do just that. It sold out in a matter of days in 2019, and we expect this year will be no different. Featuring a mix of skin and haircare all packed up in a stylish red and green chest, brands include Sisley, Guerlain and Aromatherapy Associates. Christmas decadence at its best.
9. Holland and Barrett 25 Days of Beauty Advent Calendar
Contents worth £170
The perfect gift for the eco-conscious, this year’s calendar features 25 vegan-friendly products, 14 of them full-sized. Last year’s sold out and this year – just like our loo roll - they’re restricting it to two per customer so you know it’s going to be a big hit. Brands include Q&A, Weleda and Dr Organic.
10. Jo Malone Advent Calendar
Available 1st October
Contents worth: Unknown
Unsurprisingly, the Jo Malone Advent Calendar is one of the most sought-after every year so you have to be super quick with this one. Presented beautifully to look like the brand’s signature townhouse, it’s the chicest looking of them all. Each drawer features one of their best-sellers in mini-form from beautiful candles to sweet-smelling colognes. Once finished, we recommend reusing the packaging year-on-year.
Lauren is deputy editor at woman&home.com in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.
Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content.
A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book.
Follow her adventures @laurenkatehughes
LinkedIn: Lauren Kate Hughes
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