Fenty Hair: it looks like Rihanna is launching her own haircare brand next
Rihanna looks set to complete the beauty brand trifecta with Fenty Hair
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to W&H Newsletter Newsletter

Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.
Thank you for signing up to . You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
It looks like Rihanna's next career move is launching her own haircare brand. According to the United States Patent and Trademark Office, her company Roraj Trade LLC has just filed a trademark application for "Fenty Hair".
The singer was absent from this year's Grammys as only nominees, presenters and performers were allowed to attend because of Covid restrictions – and she hasn't released an album since 2016.
While fans have no word on when Rihanna might record her next album, news of another beauty brand from the singer-turned-entrepreneur is a very exciting compromise.
The application, which was filed on March 3rd, covers various hair products including, "Hair styling preparations; Hair straightening preparations; Hair relaxing preparations; Hair waving preparations; Non-medicated hair restoration lotions" and more.
A post shared by badgalriri (@badgalriri) (opens in new tab)
A photo posted by on
More from woman&home:
- The best hair dryers (opens in new tab) for a professional-level blow dry at home
- The best hair straighteners (opens in new tab) to smooth, style and care for your hair
- Short hairstyles for women (opens in new tab): celebrity haircuts to inspire your next do
Following the success of her other brands Fenty Beauty and Fenty Skin, it makes total sense that Rihanna would want to complete the beauty trifecta and have one brand for skincare, make-up and haircare.
When is Fenty Hair launching?
As things stand we don't know much else about the potential Fenty Hair brand, besides its name – and it's worth noting that the application could be a placeholder for a brand that'll be a few years in the works yet.
Allure reports that it contacted the PR firm representing Fenty Beauty and Fenty Skin, but was told "it does not have any information about a potential Fenty Hair brand to share at this time". That said, we like to be optimistic, and so hope that we could hear more about Fenty Hair within the next year.
Watch this space for more information as we get it.
Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week. During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists.
-
-
The 11 best natural-looking mascara options for every budget
Natural-looking mascara is ideal for those days when you want more of a low-key look. Here, our beauty editor rounds up her favorites
By Rhiannon Derbyshire • Published
-
Why King Charles won't sit on the Queen's throne at his coronation
This is the real reason why King Charles won't sit on his late mother's throne at his coronation in May
By Laura Harman • Published