You’ll Soon Be Able To Buy Designer Fashion On WhatsApp

(Image credit: Rex Features (Shutterstock))

It's a dream we've had for a long time - being able to purchase clothes whilst browsing through our texts and social media. And now, that dream might just be about to come true - for those of us who can afford to shop on Net-a-Porter, that is.

The online retailer, that houses brands like Versace, LK Bennett, and Prada, is joining forces with the messaging service, to allow it's shoppers to buy dresses, bags, shoes, and anything else they may desire directly through the messaging app.

Personal shoppers at Net-a-Porter already use WhatsApp to chat to some of their more exclusive customers, so it seems like a logical step for the brand.

So how would it actually work? Well technology is still being tested, and there's no scheduled release date, but customers will be able to buy their wares directly on the app, without having to visit the Net-a-Porter site.

And it's an important move for the luxury e-retailer. At the moment, Net-a-Porter's mobile customers place more than double the orders that their desktop customers do, so it certainly makes sense to capitalise on WhatsApp users.

The development will also mean that Net-a-Porter is one of the first companies to use the app to actively sell to its customers.

WhatsApp is the most frequently used of all the communication apps - and yes, that's including Facebook and Twitter! More than 700 million users are on it in any given month, and they exchange around 30 billion messages per day - which is double Facebook's message traffic.

A smaller company, diamond ring maker Rare Pink, has used WhatsApp for business previously. They offer online consultations via the app, to customers looking for a bespoke ring. They say that the app allows customers to communicate with them 24/7, to get them whatever they need. The consultants can then sell directly through the messenger, to the awaiting customer.

So while this new technology may be a way off for shops like M&S and Hobbs, which might be a bit more within your price range - it could be an exciting shopping development to look forward to...

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly,, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.