W&H shopping edit: What to buy in October

Cosy up with our editor-approved selection of product launches in fashion, beauty and lifestyle this month

A selection of products in the w&h shopping edit October 2023.
(Image credit: Future)

With leaves changing colour and colder temperatures here to stay, we're firmly in the autumnal mood.

We're swapping our summer wardrobes with our cosiest jumpers for women and researching the best knitwear brands to shop for the season of hibernation, as well as planning our next manicure with these winter nail colours.

Of course, as Christmas approaches, we're also thinking about gifts for loved ones, including the best Christmas gifts for her, as well as prepping for festive plans and parties. But for now, here are all of the latest beauty, fashion and lifestyle buys that we can't get enough of this month. 

What to buy in October: The W&H shopping edit



1. The Body Shop Vanilla Pumpkin Hand Cream

RRP: £7

We've been obsessed with the new and improved Vanilla Pumpkin range from The Body Shop since it landed on our desk. Capturing the feel of autumn perfectly, the hand cream, body butter and shower cream (the latter two are already sold out!) smell delicious, and have a rich, thick consistency that immediately hydrates.


2. E.S.K B Calm Cream

RRP: from £63

While not exactly cheap, this calming cream works to reduce the appearance of redness while soothing any irritation. Sufferers of rosacea, acne and/or general skin sensitivity, take note: repeated use of this has caused our skin to look more glowing and hydrated.


3. Beauty Pie Super Healthy Hair Luscious Moisture Hair Mask

RRP: £45


While we love autumn, the changing season can unfortunately mean our hair becomes more brittle, dry and frizzy. Enter the best hair masks, including this strengthening option from Beauty Pie, which has argan oil for super-soft strands.


4. Wild Jasmine & Mandarin Blossom Body Wash Starter Pack

RRP: £19

If you're thinking of ways to get into sustainable beauty, a refillable shower gel is a great place to start. Wild starter packs come with an aluminium pink container with a pump and a bottle of gorgeous-smelling shower gel that can later be reordered to refill the case. The refill is even 100% plastic-free and compostable, and biodegrades faster than a banana.


5. Beauty Pie Wonderfilter™ Primer

RRP: £35


It's in the name: Wonderfilter™ is one of the best primers for a hydrating, dewy glow underneath your favourite daily makeup look. The ingredients include micro-pearls, which work to colour-correct dark circles, red patches and hyperpigmentation for an even base.


7. Jones Road The Brow Gel

RRP: £23

This clear brow gel from buzzy beauty brand Jones Road is the perfect everyday gel for our makeup bags. The small brush catches every hair and keeps our brows in place all day; if you're keen to tint your brows at the same time, there are five different shades to choose from, so you should find a match for you.


8. Fresh Rose Morning Body and Hand Wash

RRP: £24

Stuck for a beauty gift idea or just want to treat yourself? This hand and body wash has a gorgeous rose scent that adds a little bit of luxury to your shower routine.


9. Beauty Pie Le Smash Santal Shimmering Body Moisture Crème

RRP: £50


Just because summer dress season is over, doesn't mean you can't treat your skin to this subtly shimmering body cream for dry skin. With coconut water, coconut oil and shea butter oil droplets, moisture is locked in and retained; and notes of sandalwood, musk and cardamom make for a comforting autumnal scent. 


10. Vieve Modern Mascara

RRP: £23

We love this affordable mascara for a non-clumpy, non-smudgy effect. There's lash-conditioning ingredients here, which makes for extra comfortable wear: we've found the formula doesn't irritate at all, even after hours of wearing it.


12. Victoria Beckham Beauty Blush Stick

RRP: £36

With nourishing ingredients like jojoba esters and blue lotus wax, this vegan and cruelty-free formula is our new favourite essential for an easy makeup look. The stick is soft and easy to apply; we like to apply with our fingertips for natural rosy cheeks.



1. Bobbies Lison Ganache Boots

RRP: £245

Boots? For autumn? Ground-breaking. But seriously, we're loving these handmade leather boots, with a subtle heel and a height that sits somewhere between ankle and knee-high. The best winter boots should go with several items in your capsule wardrobe, and we can see these with midi skirts, floaty dresses, boyfriend jeans and long coats.


2. M&S Collection Cable High Neck Jumper

RRP: £40


Struggling with ideas for the best gifts for dads or the best gifts for husbands? You can't go wrong with a chunky, cable knit jumper, and this M&S option is affordable, high-quality and will be their new wardrobe staple.


3. FP Movement Quilted Carryall

RRP: £68

The quilted bag is having a moment right now, and this Free People option is available in 15 different colours, from a goes-with-everything black to a seasonal burnt orange. Ideal for the gym, the office and anywhere inbetween, this bag also features several different compartments (including an exterior one), meaning keys and lip balms won't get lost.


4. The Marks & Sparkle Gift Bag 

RRP: £40


This M&S gift bag is the perfect gift for in-laws or friends who are notoriously tricky to buy for: a bottle of fancy fizz, two crystal glasses, and a selection of chocolates makes for a crowd-pleasing present.


5. Lee Loose Bib Overall in Indigo Rush

RRP: £125

The loose fit of these indigo blue dungarees makes for a super-comfortable wardrobe staple, and the lightweight fabric is another plus. Wear with an oversized tee or a ruffled blouse and some stylish trainers.



1. Anthropologie Floral Pumpkin Mug

RRP: £8

With temperatures plummeting in the UK, it's officially the season of romanticising autumn (if you couldn't tell yet). One way we're doing that is with this gorgeous pumpkin-shaped mug, with wine-coloured vines adorning the glazed stoneware. 


2. Pumpkin Spice Instant Coffee

RRP: £3.50

Speaking of pumpkins, this vegan-friendly, freeze-dried instant coffee has a subtle hint of pumpkin spice, so it's perfect for quickly whipping up an iced or hot brew. The tin is recyclable, but you could also use it for storing nick-nacks when you've finished the coffee.


3. The White Company Round Marble Board

RRP: £40

If you're on the hunt for a new home gift or are re-decorating your bedroom, this marble board can house vases of flowers or makeup and skincare favourites. A simple but stylish accessory that looks much more expensive than it is.


4. MoMo Gut Health Hamper

RRP: £38

While it might be a little early to start planning Christmas gifts, we think this would make a great gift for couples who are big foodies. The Gut Health Hamper includes a jar of high-quality butter beans, two refreshing bottles of kombucha, some locally sourced kimchi and a bottle of high-end olive oil.


5. Rachael Ama x allplants

RRP: from £4.99

We're big fans of allplants, who have recently collaborated with popular chef Rachael Ama for a limited-edition collection of plant-based, nutritious ready meals. Dishes include black bean power bowl, West African peanut stew and a smoked aubergine and walnut ragu.

Hannah Holway
Shopping writer

Hannah is the UK Shopping Writer for woman&home. As a shopping writer, Hannah has written on everything from period pants to wine subscriptions, and is especially interested in sustainable alternatives to well-known products, as well as books and homeware accessories. 

Before she joined the team at woman&home Hannah headed up the social media accounts for Wonderland in 2019, where she was also a Contributing Editor for the magazine’s sister titles. During the COVID-19 pandemic, Hannah also explored evolving shopping trends at New York Magazine’s The Strategist UK, researching everything from face masks to status candles and even pens.