Duchess of Cambridge reaches out to fans as she launches new project

kate middleton launches national portrait gallery project
(Image credit: Getty)

The Duchess of Cambridge has reached out to fans to launch an important new project.

Duchess Catherine (opens in new tab) has reached out to the population in order to launch an important new project.

In collaboration with the National Portrait Gallery the Duchess has set up photography Hold Still, which Kensington Palace says aims to capture ‘the spirit, the mood, the hopes, the fears and the feelings’ of the nation throughout the coronavirus crisis.

Today The Duchess of Cambridge launches a community photography project spearheaded by you!’ they wrote on Instagram.

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In collaboration with the @NationalPortraitGallery, we are asking you to help capture the spirit, the mood, the hopes, the fears and the feelings of the UK as we continue to deal with the Coronavirus outbreak.

‘Completely free and open to all ages and abilities, Hold Still will capture a snapshot of the UK at this time, creating a collective portrait of lockdown which will reflect resilience and bravery, humour and sadness, creativity and kindness, and human tragedy and hope.

‘One hundred shortlisted portraits will feature in a gallery without walls – a one of a kind digital exhibition open to all this August.

The images can be captured on phones or cameras and each image will be assessed on the emotion and experience it conveys rather than its photographic quality or technical expertise’.

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Speaking about the new project to This Morning's Holly Willoughby and Phillip Schofield, Duchess Catherine said, "I really hope that through a project like this we might be able to document a moment in time that we’re all experiencing.

"We’re going through some desperately hard times and those on the front line are really showcasing their hardship," the royal continued.

"Some of the images are really important to document at this time as they’re the things that not everybody at home is going to witness," she went on, "but I think its so important for us all to be able to see these sorts of images to showcase what some of those on the front line are really experiencing".

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Speaking about the importance of the project, the Duchess added, "Photographs have got an amazing ability to tell a story."

"It’s capturing a moment that feels real to you," she continued, "capturing a moment or an expression or a feeling I suppose and that’s the power of photography. It can capture a moment or tell a story".

"It’s really trying to encourage everybody to stop and think about this time that we’re going through and to tell the story of this period of time".

To take part in the special project, visit @KensingtonRoyal’s link in bio to submit your images and tag the page alongside the hashtag #HoldStill2020 in your Instagram photos.

Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.