Rebel Wilson is launching a dating app called 'Fluid' for people who don't want to 'define' themselves

"I wish that this was around five years ago" Rebel mused

Rebel Wilson's girlfriend: BEVERLY HILLS, CALIFORNIA - MARCH 27: Rebel Wilson attends the 2022 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 27, 2022 in Beverly Hills, California.
(Image credit: Dimitrios Kambouris/WireImage/Getty Images))

Rebel Wilson is launching a new dating app for people who don't want to define their sexuality. 

The Pitch Perfect star knows a thing or two about the pressures and disappointments that dating apps can bring - she announced in early 2022 that she was joining dating apps and searching for "any gender." She found, however, that a lot of these apps can be limiting - which is why she decided to just make her own.

The new app, Fluid, will focus on "love with no labels," Rebel told People

"This is the first dating app where you don't have to actually define yourself or tick a box to say 'I'm straight, I'm gay, I'm bisexual,' and you don't have to describe what you are looking for," she said. Rebel revealed her new girlfriend, jewelry designer Ramona Agruma, in 2022.

What she does know, however, is that there are a lot of people out there who identify with her fluid sexuality. "I never thought I was 100 percent straight. I don't quite know how to define my sexuality, but I do know there's a lot of people out there that don't want to totally define it either," she said.

Rebel Wilson

(Image credit: Alex Goodlett / Stringer)

Fluid was created from Rebel's "no labels" sexuality philosophy, and she said that it will be an app for "everyone."

"What's really cool is, it's open to everyone. You might just be interested in checking out a wider dating pool like I was," she said. "It covers a lot of the LGBTQIA+ spectrum, but I think even if you're straight you could use the app and have an amazing time. It's free and there's no age limit."

Folks who have forayed into the dating app universe know that, while there are a lot of apps to choose from, they can be limiting, and you could consequentially develop dating burnout. On most apps, like Tinder, Hinge, any dating site for over 50's, or even sex apps, your profile asks you to check off a lot of limiting questions, like who you're looking for, how you identify sexually, and so forth. Fluid's algorithm, however, will be based on "who you're vibing with," Rebel said.

"The algorithm just picks up who you are vibing with and how much time you spend on certain profiles and it's open enough so that if your sexuality moves in a different direction, it will follow because of what you are preferring on the app. The algorithm works on interests as well," Rebel noted.

Rebel Wilson

(Image credit: Vivien Killilea / Stringer)

The new mom also stated that she wishes an app similar to Fluid would have been around a few years ago. "I totally would have joined up for Fluid because you don't have to label yourself in any way. You just see who you connect with," she said. "I know that, to me, it doesn't matter about the gender, it just matters about the person." Hopefully, this dating philosophy and algorithm will help - as we'd like to reduce our chances of having an extended stay at Heartbreak Hotel

The Fluid app will only require your name and a few pictures of yourself, Rebel said, and will be available in the App Store later in February 2023. 

Madeline Merinuk
US Lifestyle News Writer

Madeline Merinuk is woman&home's US lifestyle news writer, covering celebrity, entertainment, fashion, and beauty news.

She graduated in 2021 with a B.A. in Journalism from Hofstra University, winning multiple student journalism awards, including a National Hearst Award, during her time there. After graduating, she worked at, the digital site for the Today Show, where she wrote pop culture news and interviewed big-name personalities like Emily Ratajkowski, Haley Lu Richardson, Emma Corrin, and more.

Her personal interests, in no particular order, are: cheese, Joni Mitchell, reading, hot yoga, traveling, having multiple chapsticks in every handbag at all times, and dancing to ABBA songs as if she were in the Mamma Mia movies.