Holly Willoughby is on a mission to normalise the use of the word ‘vagina’ as she gets frank about female anatomy.
With 5.6 million Instagram followers, the 38-year-old utilised her huge platform to promote the work of Eve Appeal – a UK charity raising awareness and funding research into the prevention of the five gynaecological cancers.
Holly re-posted a video encouraging women to ‘say it, sing it, normalise it’ – in a bid to get more women talking about anatomy and symptoms to recognise when things aren’t right.
The video features a whole host of famous faces saying the V word, including Holly and her This Morning co-host Philip Schofield.
Alongside it, she wrote: ‘Yes! Let’s normalise the word vagina!... this is fantastic @eveappeal although very funny it’s such an important message.’
Her post was viewed by over 470,000 people and met with huge support.
‘This is brilliant,’ one fan wrote. While another said: ‘See!!! Everyone’s saying vagina now!’
As a mum to Belle, eight, Harry, ten, and Chester, four, it’s no surprise Holly’s health is one of her biggest priorities.
While she’s usually keen to keep her three children out of the limelight, she recently revealed the sweet meaning behind her daughter’s name.
During a trip to Disneyland Paris for the launch of the new Lion King and Jungle Festival, she said Belle from Beauty and The Beast was her favourite Disney princess for obvious reasons.
‘I’m going to have to choose Belle because I think she's got real 'girl power' and my daughter’s called Belle,’ she explained. ‘I named my daughter after my favourite Disney princess. I think that sort of says it all.’
Lauren is deputy editor at woman&home.com in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.
Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content.
A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book.
Follow her adventures @laurenkatehughes
LinkedIn: Lauren Kate Hughes
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