Holly Willoughby left red-faced as Phillip Schofield makes seriously naughty slip up live on This Morning

Phillip Schofield made a rather cheeky blunder on today's episode of This Morning.

During a chat with money expert Martin Lewis about a viewer's holiday plans that have been thrown into disarray due to the coronavirus pandemic, iconic silver fox telly host Phil tripped on his words and made an inadvertent nod to something a little naughty.

Confusing holiday firm Love Holidays with online sex toy retailer Love Honey, Phil began, "Rebecca if Love Honey..."

Noticing his mistake, he corrected himself, looking rather awkward and leaving Holly in a fit of giggles.

"That's a whole different package coming through the door there," Phil smirked.

"Totally different," a red-faced Holly chipped in.

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Sales of sex toys have soared in lockdown...

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Sales of sex toys have soared in lockdown...

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Of course, loads of This Morning viewers cottoned on to the hilarious mishap, taking to Twitter to have a laugh at Phil's expense.

'Have you been ordering non essential items there@Schofe during lockdown,' one penned online.

'Yes I did just spit my coffee out when@Schofesaidlove honeynot love holidays#ThisMorningI wonder how many people have now Googled Love Honey,' another chipped in.

Phil's cheeky slip up was rather apt in light of the news that sales of sex toys have soared during the coronavirus lockdown.

With the global health crisis meaning social distancing has been a key part of life for months now, lots of Brits have had to rely on self-love.

“The reason for the increase in sex toy sales is that never before in history have we been asked to stay home and look after ourselves,” says Dominnique Karetsos, co-founder of healthy pleasure collective and School of Sexual Wellness Intimology Institute.

“Sex care is part of self care. History and economics tell us that even in recession or depression birth rates go up as consensual sex is free. Plus, it’s never been as easy to access toys that you can order online and deliver to you door.”

Shop lockdown's most popular sex toys...

£199, Lelo LELO have seen an increase of sales by 40% since self isolation. The company are offering free delivery and discounts on their most popular products right now. “How you practice self-love can be even more important in times of uncertainty and high anxiety as we are experiencing at the moment,” says sex and relationship expert Kate Moyle, working with LELO. “Feeling out of control can be incredibly unsettling for many of us. Treating yourself with love, care and affection is a key part of mental and physical health and wellbeing.” What everyone is buying One of LELO's biggest sellers is the Soraya 2, £199. It's no wonder to see why it's such a best buy. Not for the faint-hearted, thanks to the vibrating "ears" and shaft you could easily have a blended orgasm. Beware though, this is one strong vibrator!

£65, Je Joue Demands in March for sex toys at online adult store Je Joue are up 63% compared to this time last year. They have experienced 67% more visitors to their website, and 265% more to their blog sessions. What everyone is buying It might look like your working-from-home computer mouse, but the hottest product for self-isolation fun times is the Mimi Clitoral Vibrator. At £65, this ergonomically designed vibrator has five speeds and six patterns so the possibilities are almost endless.

£169, Womanizer
At Womanizer, sales have increased by 13% in the UK from January to February, while sales in Italy - the European country affected by coronavirus for the longest - are 60% above forecast. “The numbers are surprising,” says Johanna Rief, Head of Sexual Empowerment. “With the prospect of long-periods at home either alone or with your partner, people are exploring new ways to make the best of the time available.”
What everyone is buying The most-wanted Womanizer product in the UK is the Premium. At £169, it doesn’t come cheap, but with 12 speeds, four hours of battery life and the fact that it's super silent makes this clitoral stimulator an idea companion if you’re in isolation with a full household.

£49, Hot Octopuss Hot Octopuss sales are up 42% on last year and up a massive 149% in the last week. Plus, they’ve had 59% more visitors to the website in the past week compared to the week before. Get in quick, and you could get access to one of 1,000 free sex toys they’re giving away. What everyone is buying A bullet with extra benefits is the hottest product at Hot Octopuss right now. The Amo, £49, is an easy-to-grip vibrator with a contoured tip to fit close to your body. No wonder this is so popular.

£14.99, Lovehoney
While sales figures are still being tallied up, the Lovehoney team have made sure they’ve got good levels of stock, and can keep up with extra demand right now.
What everyone is buying One of the most popular best sellers at the moment is the Tracey Cox Supersex Bullet Vibrator. And it’s pretty obvious why this bullet is flying off the shelves. At just £14.99, this 3.5-inch bargain buy packs some power. The best bit? It’s waterproof – so you can lock yourself in the bathroom for some much-needed alone time.