Dame Helen Mirren is renting her favorite red carpet dresses out at dirt cheap prices for important reason

Helen Mirren has listed two of her beloved designer dresses, including one she wore to a London film premiere, on a clothing rental app

Dame Helen Mirren rents favorite dresses
(Image credit: Getty Images)

Helen Mirren has proven herself to be an eco-style icon yet again, after announcing that she will be renting out her designer dresses at a surprisingly low cost in the fight against 'unsustainable' fast fashion. 

If you've ever wanted to recreate the English actress's stunning looks, this could be your chance. 

Helen Mirren has announced that two of her beloved dresses will now be available to wear on the UK clothing rental app, By Rotation, as part of her commitment to tackling the environmental impact of the fashion industry. 

Speaking to British Vogue last month, the 77-year-old explained that she is "so pleased" to list two of her evening dresses on the site and thereby make the "beautiful pieces accessible to everyone". 

The first rental approved by Mirren is her red £775 Needle & Thread dress, which she famously wore to the premiere of her film, The Duke, last year. Officially called the Aurora Ballerina Dress, this sequinned gown is now available to rent on the By Rotation app for as little as £8 per day. 

Dame Helen Mirren rents favorite dresses

(Image credit: Getty Images)

The shimmering cherry red dress features a partially lined bodice and a fully lined skirt, with the UK size 10 piece offering a flattering sheer sleeve detail and a concealed zipped back. 

Speaking on her decision to allow the dresses to be enjoyed by others for a fraction of their retail price, Helen said, "Fashion rental helps us to consume better.

"If five people wear one occasion dress, for example, rather than each buying their own, the resource consumption and environmental impacts are lower."

Dame Helen Mirren rents favorite dresses

(Image credit: Getty Images)

Also listed on the site is Mirren's gold Niteline Della Roufogali dress, which she has referred to as "a personal favorite" from her archives.

The glittering vintage gown features a cut-out chest, a bold collar, and a plunging slit. While Mirren has never been publicly photographed in the garment, it's understood she has worn it on multiple occasions in the past. The rental cost of the Niteline Della Roufogali, which is estimated to be worth £300, is just £24 per day. 

The dresses must be rented for a minimum of three days at a time, with a cleaning fee of £12, a 15% service fee and an £11 postage fee having to be paid on top. 

Niteline Della Roufogali Rent for £42 | By Revolve

Niteline Della Roufogali Rent for £42 | By Revolve

This Vintage gold Niteline Della Roufogali dress is from Dame Helen Mirren’s personal archive, and has been worn by Helen Mirren to events. It is a size 12 but tailored to fit a size 10.

All rental proceeds from this dress will go to Women for Women International, a charity that helps women survivors of war rebuild their lives. Dame Helen Mirren has been a proud Ambassador of their work since 2016.

All proceeds from the rentals will be donated to Women For Women International, a charity for which Mirren has served as an ambassador since 2016. The Shazam! Fury of the Gods star hasn't been shy about her passion for sustainable clothing, regularly re-wearing pieces from her wardrobe and speaking out against the environmental hazards of the fashion industry. 

"With the rise in fast fashion and judgement about rewearing outfits, even off the red carpet, clothing has become almost as throwaway as single-use plastics. Waste creation is a danger for us and animals on land, and for the fish in the sea," Mirren said. 

Emma Dooney
Lifestyle News Writer

Hailing from the lovely city of Dublin, Emma mainly covers the Royal Family and the entertainment world, as well as the occasional health and wellness feature. Always up for a good conversation, she has a passion for interviewing everyone from A-list celebrities to the local GP - or just about anyone who will chat to her, really.

Emma holds an MA in International Journalism from City, University of London, and a BA in English Literature from Trinity College Dublin.