Cadbury Easter egg scam—warning as Whatsapp scam cons people across the UK

A Cadbury Easter egg scam is sweeping the UK—here's what to do if you're affected by the con that's stealing personal information

A man lifts a Cadbury Chocolate easter egg from the shelf at Cadbury World visitor centre on February 25, 2005 in Birmingham, England. The company is celebrating 100 years of manufacturing at the Bournville Cadbury factory.
(Image credit: Graeme Robertson/Getty Images)

A Cadbury Easter egg scam being circulated on Whatsapp and other social media sites is affecting many people across the UK. The iconic brand have warned their customers about the scam, which is preying on unsuspecting consumers now.

As purveyors of some of the best Easter eggs of 2022, it's no surprise that anybody would be interested in winning some free samples. Sadly, this is exactly what cruel fraudsters behind this scam are hoping for.

Whatsapp users have reported receiving unsolicited messages that promise a, "free Cadbury Easter Chocolate Basket," by simply clicking on the link in the message. After they open the web page, the recipient is asked some questions followed by personal details including their address and full name.

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It transpires that these links are being used to hack people's private information and are a totally conniving fraud, taking advantage of the Easter season.

Alarmed by these reports, Cadbury UK put out a Tweet, warning people not to trust these messages.

Cadbury's statement reads, "We’ve been made aware of circulating posts on social media claiming to offer consumers a free Easter Chocolate basket. We can confirm this hasn't been generated by us & we urge consumers not to interact. Your security is our priority & we’re currently working to resolve this."

Many customers showed their gratitude with one replying, "I'm sorry to hear this happened, I've informed my friends, family and have Retweeted this in hopes people don't get scammed."

Oscar Wong

(Image credit: Oscar Wong/Getty)

However, not everyone was so lucky. One unfortunate Twitter user replied, "Sadly saw this too late. Sent and received lots of messages. Passwords changed, just in case."

Another added, "I did the exact same—had to change all my personal information. So worried in case they try to steal my identity or try to log into my bank etc, hopefully we will be okay."

Considering Easter is one of the few times a year people aren't concerning themselves with how to stop eating chocolate, this timely fraud is cruel beyond belief.

What to do if you get get a WhatsApp message offering a free Cadbury Easter basket

According to Action Fraud, the UK's national reporting centre for fraud and cybercrime where you should report fraud if you have been scammed, you should immediately forward the message to them.

You can report suspicious text messages by forwarding them to 7726 and it's free of charge. 

Aoife Hanna
Aoife Hanna

Aoife is Junior News Editor at woman&home.

She's an Irish journalist and writer with a background in creative writing, comedy, and TV production.

Formerly Aoife was a contributing writer at Bustle and her words can be found in the Metro, Huffpost, Delicious, Imperica, EVOKE and her poetry features in the Queer Life, Queer Love anthology.

Outside of work you might bump into her at a garden center, charity shop, hot yoga studio, lifting heavy weights, or (most likely) supping/eating some sort of delicious drink/meal.