Walmart's newly launched premium wine collection is just $10 a bottle

Walmart announced it is selling a series of premium wines under its new Winemakers Selection private label. The Winemakers Selection Reserve series features wines from around the world. 

“Over the past year, we’ve noticed our customers have been more interested in exploring premium wines but wanting to try them at an accessible price point without sacrificing quality,” Jason Fremstad, vice president of adult beverage for the brand wrote.

The new wines include an Argentinian Malbec from the Andes mountains in Mendoza, an Italian Pinot Grigio from the northern Venezia region, a rosé from the south of France, a Californian Cabernet Sauvignon and a Sauvignon Blanc from New Zealand’s Marlborough region. All are priced at $10. 

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"The Reserve Series features incredible tasting wines that radiate the characteristics that made their regions famous," Fremstad said. “You can take an adventure around the world, without needing your passport!” 

Now that people are getting COVID-19 vaccines and in-person gatherings are more common, customers might be searching for wines to serve at dinner parties or other gatherings. Walmart also sells a wide selection of cheese boards and charcuterie trays, as well as Hormel cheese and sausage platters, which would pair nicely with the new wines. It also sells an array of wine glasses, including some stemless glasses, a good option for outdoor gatherings.  

Walmart has been selling Winemakers Selection wines since 2018 and last year launched the Winemakers Selection Classic Series. This latest collection is the brand’s first foray into premium wines. They are available in-store and for pickup. In some states, they are also available for grocery delivery. Customers can visit Walmart.com/grocery to see if the service is available in their area.

Last year was a good year for store-brand wines, including at Walmart. Nielsen reported that private label brands made up 3.12% of all wine sales at mass merchants like Walmart, convenience and liquor stores.