Laura Ashley has teamed up with Next to sell its homeware in store and online as it returns to the High Street

Laura Ashley sign
(Image credit: Alamy)

The British heritage brand is set to restore its homeware to the region

Laura Ashley has partnered with Next to reintroduce it's home products online and in stores nationwide.

The iconic brand was forced off the High Street earlier this year when it was reported to be shutting 700 of it's stores in a bid to save the failing retailer.

And fast-forward almost eight months and it's good news for fans of the brand as the home and fashion label has teamed up with Next to continue to sell it's iconic prints and quality homeware.

Laura Ashley Next partnership

(Image credit: Next)

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With more than 65 years of design excellence, the brand will be relaunching under new owners, Gordon Brothers and a new retail partner for home, Next.

Simon Wolfson, CEO at Next, said: “Next is delighted to be partnering with Gordon Brothers and the Laura Ashley team to relaunch this iconic British brand. We believe that the combination of the design vision of the team alongside Next’s online and retail infrastructure can combine to revitalise this world class brand.”

With its home products set to arrive online as early as Spring 2021, where it will be hosted on Next's main website. And for anyone who is a fan of shopping in store, the range will be showcased in selected Next stores, with designated branded zones.

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Meanwhile Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley added, “We are very pleased to be partnering with Next to take the brand to the next level. Finding the right brand partner to relaunch Laura Ashley was incredibly important to us. Laura Ashley herself was always inspired by the past but excited about the future, so getting the chance to reinvigorate the brand is a perfect new chapter in our already fabulous story.”

Laura Ashley Home will be available online worldwide in selected Next stores nationwidefrom Spring 2021.

Selina is a Senior Entertainment Writer with more than 15 years of experience in newspapers and magazines. She has covered all things Entertainment for GoodtoKnow, Woman&Home and My Imperfect Life. Before joining Future Publishing, Selina graduated from the University of Sheffield in 2006 with a degree in Journalism. She is fully NCTJ and NCE qualified and has 100wpm shorthand.