The British heritage brand is set to restore its homeware to the region
Laura Ashley has partnered with Next to reintroduce it's home products online and in stores nationwide.
The iconic brand was forced off the High Street earlier this year when it was reported to be shutting 700 of it's stores in a bid to save the failing retailer.
And fast-forward almost eight months and it's good news for fans of the brand as the home and fashion label has teamed up with Next to continue to sell it's iconic prints and quality homeware.
With more than 65 years of design excellence, the brand will be relaunching under new owners, Gordon Brothers and a new retail partner for home, Next.
Simon Wolfson, CEO at Next, said: “Next is delighted to be partnering with Gordon Brothers and the Laura Ashley team to relaunch this iconic British brand. We believe that the combination of the design vision of the team alongside Next’s online and retail infrastructure can combine to revitalise this world class brand.”
With its home products set to arrive online as early as Spring 2021, where it will be hosted on Next's main website. And for anyone who is a fan of shopping in store, the range will be showcased in selected Next stores, with designated branded zones.
Meanwhile Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley added, “We are very pleased to be partnering with Next to take the brand to the next level. Finding the right brand partner to relaunch Laura Ashley was incredibly important to us. Laura Ashley herself was always inspired by the past but excited about the future, so getting the chance to reinvigorate the brand is a perfect new chapter in our already fabulous story.”
Meghan Markle has a new plan to promote wellbeing for families in the US
Hint: it involves one of her new creative projects
By Danielle Valente •
Shoppers say this magnesium lotion for sleep minimizes the effects of insomnia—and it's only £10
BetterYou's magnesium lotion for sleep promises to support a restful night’s sleep by naturally relaxing tired muscles. Here's why you need it, ASAP
By TI Media •
These are the best Le Creuset deals to shop—from kitchenware and cookware collections to mug sets
The one-stop hub for Le Creuset deals across retailers
By Dominique McIntee •
These are the best Yankee Candle deals to shop—from best-selling candle jars and tumblers
The one-stop destination for Yankee Candle deals across retailers
By Dominique McIntee •
Lidl's sell-out £35 BBQ pizza oven is available in stores again this weekend!
We can't believe the price...
By Georgia Farquharson •
Where to find Ninja blenders on sale
There are a number of retailers that have Ninja blenders on sale throughout the year
By Aleesha Badkar •
A simple step-by-step guide to cleaning your kitchen quickly and easily
Cleaning a kitchen can be tiresome, but with these kitchen cleaning tips and a solid routine, you can get on top of it
By Amy Hunt •
Hurricane risk: millions of coastal homes could face major damage
U.S. homes located on the Atlantic and Gulf coasts are set to possibly see some high hurricane winds this season
By Rylee Johnston •
Tough plants to choose for tough places in your garden
These tough plants will thrive in even the trickiest parts of your garden or patio
By Woman and Home •
Why the majority of hotels use white bedding—and why you should too
Can you guess why white bedding is so popular?
By Rachel Howatson •