Morrisons £18 bottle of bubbly wins best champagne - beating Waitrose!

Grab a bottle of Morrisons champagne before it sells out

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If you're currently deciding which bubbly to have on Christmas day we may have the answer for you. Morrisons Brut came out top in the Which? annual champagne test taste, beating the likes of Waitrose, with their £18 bottle of champagne in a blind taste test.

The Adrien Chopin Brut Champagne, which is currently on special offer for £12, was awarded an 82 percent rating  – earning the bubbly a coveted Best Buy title. 

£12 reduced from £18

Adrien Chopin Brut Champagne | £12 reduced from £18 | Morrisons

This rich creamy champagne was awarded an 82 percent rating in the Which? annual taste test. Bottles are flying off the shelves though so keep an eye on Morrison's website to ensure you get your hands on a bottle before Christmas!

Blind tasted by a panel of experts including wine writer Oz Clarke, the Morrisons champagne is half the price of competitors including Moët & Chandon Imperial Brut, at £36, Veuve Clicquot Brut Yellow Label, which is £35 and Lanson Le Black Label Brut, priced at £33. 

Which? said of the Morrisons Champagne: “This golden champagne with stewed apple aromas, rich flavours and a hint of sweetness won the adoration of our experts to become our top-scorer. Excitement swelled when they saw the price.”

Which other champagnes scored highly?

Waitrose’s Brut Champagne, which costs £19.99, came in second place, while Moet & Chandon’s Imperial Brut Champagne, which is a little steeper in price, came third.

The judges also commented on the Moët & Chandon Imperial Brut, judging it on its: “candied notes, mellow aromas, crisp acidity, and a cashew-nut finish”. However, in a nod to why it may not have landed in first place one expert called it a “little bland”.

Harry Rose, Editor of Which? Magazine, said: “Your Christmas might be a bit more low key this year, but there is no reason to scrimp on the bubbly and we’re delighted that you can enjoy this season’s best fizz for only £18.

“Whether you opt for outstanding champagne at a great price or fancy paying a little more for a premium brand, our expert picks will make sure that whatever you’re doing this year, it won’t lack any sparkle.”

The news comes as we revealed last week that Waitrose was again pipped to the post, this time when it came to best mince pies - with Asda and Iceland coming in joint first with their selection of pastries.  

Sarah Finley

Sarah is a freelance journalist - writing about the royals and celebrities for Woman & Home, fitness and beauty for the Evening Standard and how the world of work has changed due to the pandemic for the BBC. 


She also covers a variety of other subjects and loves interviewing leaders and innovators in the beauty, travel and wellness worlds for numerous UK and overseas publications. 


As a journalist, she has written thousands of profile pieces - interviewing CEOs, real-life case studies and celebrities - interviewing everyone from Emma Bunton to the founder of Headspace.