By Paula Moore
Landing In stores this week is another hero, must-have coat from Primark!
In the early days Primark was called Penneys, and still are, but only in Ireland. Everywhere else it’s Primark, which has become a much loved brand and today has 373 stores in 12 countries, bringing amazingly priced fashion to everyone. They turned 50 this year and style wise are still going from strength to strength. Why? Their knack of tapping into emerging trends, and their take on the teddy bear coat this season is no exception!
The teddy bear coat, named because of the distinctive texture of the fabric, is an easy way to update your wardrobe at the moment. Because they're having a moment, most high street stores have a version in stock, albeit it with a MUCH higher price tag than the ones you will see in the Primark coats section this week. So if you want to refresh your winter wares but you're on a budget then this £30 version could be the perfect cover-up for you.
Primark's teddy bear coat hits stores this week and is available in sizes 6 - 16. We like that their take on the trend is long-lined and comes in three colours – taupe, candy pink and dusty blue, it’s the perfect balance between stylish and practical, and at that price you could buy one in every colour!
Primark's teddy bear coat colourways
The deep V neckline is great for flattering a bigger bust and the oversized shape will skim any problem areas and streamline your shape for a sleek finish. Team with skinny jeans and a fitted top for a look that you'll always feel good in.
You can see the coat on Primark's website here, but sadly you'll have to go in store to pick one up.
Primark’s statement teddy bear coat is an easy wardrobe update and is ideal to snuggle in during the long cold months ahead, so we suggest you get yours now before they sell out and you have regrets! This Primark coat is sure to be one of those pieces that will be all over Instagram in a few days...
Paula Moore has been working in the fashion industry for over 30 years. She is currently Group Fashion Director at Future Publishing overseeing the fashion pages for Woman and Home, Simply Woman and Home, Woman, Woman’s Own, Woman’s Weekly and Chat magazines.
Fashion has always been her passion – rhyme intended and she is a high street girl at heart who occasionally treats herself to a designer item or two and is not opposed to wearing sequins in the day! Paula loves styling models and celebrities but finds it just as fulfilling when working with everyday ladies offering fashion tips and advice – completely taking them out of their comfort zone.
Having worked on numerous titles in her career from Shout to Vogue, she has also appeared in front of the camera on Lorraine, QVC and Matalan: The Show, plus worked on promotional videos for JD Williams, eBay, Evans and F&F.
More recently you can find her on Instagram @paulamoorestyle showing an insight to her day-to-day life as a Fashion Director and sharing #paulastips
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