From espresso to latte, here's why brown is autumn's must-have colour and how to wear it

However you take your coffee, there is a fashion purchase to match this season

a selection of brown items on trend
(Image credit: M&S, Boden, Zara, H&M, ME+EM, Uniqlo, Pavers, Next)

When it comes to autumn/winter fashion colour trends of 2026, brown is this year's big winner. While we might champion black as the colour that never goes out of style, it feels like it's being edged out by a hue that is kind to every complexion and comes in a palette that ensures everyone is a winner.

Just as easy and elegant to style, brown, from bitter chocolate to milkier hues, sprung back into fashion last year, and it has continued to skyrocket, making it one of the best investments for autumn outfit ideas. Effortlessly pairing with neutrals or brighter hues of blue, pink or green, its earthiness is a classic choice for cooler climes.

Thanks to its popularity, brown shades are everywhere and cover every product type. From the latest autumn/winter shoe trends for 2026 to sleek new handbags, this is the colour that will instantly update your wardrobe, without ever going out of style. And it pairs with black beautifully too. I've rounded up some of my top buys below, and they start from just £25.99.

When styling brown as a neutral colourway, brown teams with other neutrals, such as black, cream, white, navy, grey, tan and red, and, especially in deeper shades, can be a direct switch-out for black, with the same level of polish.

Want to team brown with colour? Consider it done. This season, one of the most popular colour pairings is sky blue and chocolate brown - which looks sensational. But brown also looks great with pinks, greens, even purple hues across the spectrum (from burgundy to violet).

If you're nervous about pairing up colours, brown is fantastic, but stick to the three colour rule, where 60% of your outfit is brown, 30% is a secondary colour, and 10% is a third hue of your choice - for example: Chocolate brown, red and a hint of white, espresso, hot pink and navy. As a super grounding, earthy shade, browns add smart polish and a grown-up feel to any look that you can really get inventive with.

Rivkie Baum
Fashion channel editor

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.


Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career. 

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