Contouring. Few beauty trends have been flanked by so many incarnations, from tontouring (contouring with fake tan) to strobing (a softer, more luminous take). The latest buzz for sculpted skin surrounds skincare that, well, ‘sculpts’ your skin, without the fuss of fiddly makeup brushes and perilous bronzing powders.
Both Estée Lauder and Clinique have launched new lotions and potions that work to enhance your bone structure, and their very existence comes with a promising new message.
Rather than placing all importance on tackling wrinkles and correcting pigmentation, these serums are about the positive: boosting the beautiful features you were born with.
For Estée Lauder, this means the launch of New Dimension – a line that comprises of a Shape + Fill Serum and a targeted treatment, Expert Liquid Tape, £46. The latter is inspired by the very Hollywood (and wholly cumbersome) technique of taping facial features to give A-list foreheads and brow bones a lift on the red carpet. The difference? This is a pleasure to use: a lightweight lotion that instantly tightens wherever you sweep it on, propelling your natural features forward.
Clinique has mastered sculpting skincare, too. The brand’s new Sculptwear Lift and Contour Serum, £41.40, is designed to do for your face what a workout does for your body. A cocktail of plumping and firming powerhouses promises to subtly sculpt the face, defining the shape of your jawline and giving your cheekbones the entire spotlight. Now, that’s the kind of contouring we can get on board with.