Best beauty of 2021: Announcing our woman&home Beauty Awards winners!
The 100 best beauty products of the year, as selected by our panel of expert judges


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The power of the best beauty products to make you look and feel 100% better is undoubtable.
From the best foundation that boosts your confidence or a new perfume that lifts your mood to a skincare routine that adds a glow to your skin. But with so many products on the market, how do you know what are the best ones to invest in, that really work and make a real difference?
That’s where we come in. Whether you want to invest in new skincare, try out some different make-up or invest in a high-tech beauty tool, our panel of beauty experts has tested each and every one of these winners to bring you 2021’s 100 best beauty products to help you look and feel like a better version of yourself.
With thanks to our judging panel
Best beauty of 2021: Announcing our woman&home Beauty Awards winners!
Why you can trust Woman & Home Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.
Beauty classics
1. Bioderma Sensibio H2O Micellar Water
Specifications
'Gentle, doesn’t irritate the skin and removes make-up well.’
Jess Beech, deputy beauty editor
2. Tweezerman Classic Slant Tweezer
Specifications
‘I don’t pluck my eyebrows with any other tweezers. Sharp, accurate and easy to get one hair at a time. A must in any kit—they last forever.’
Sarah Cooper-White, beauty director
3. OPI Nail Lacquer in Big Apple Red
Specifications
‘I love OPI’s long-lasting formulas and wide brushes that coat your whole nail in one swipe. Everyone should have this classic shade in their stash.’
Sarah Cooper-White, beauty director
4. Pixi Glow Tonic
Specifications
'A winner for smoother, brighter skin. Plus, it’s gentle enough to use every day.’
Jess Beech, deputy beauty editor
5. PRAI Ageless Throat & Decolletage Creme
Specifications
‘This definitely left my neck and chest smoother.’
Sarah Cooper-White, beauty director
6. GHD Max Hair Straightener
Specifications
‘Great product, good wide plates and temperature control.’
Jennie Roberts, hair stylist
Beauty Innovation
7. Frances Prescott Tri-Balm
Specifications
‘A cleansing balm that you just roll onto your face. Genius! No mess, easy to use and left my skin smooth. Really like this!’
Sarah Cooper-White, beauty director
8. GHD Unplugged
Specifications
'Great size, styles the hair well and looks great. Nice and compact for handbag and travel.’
Jennie Roberts, hairstylist
9. Foreo Bear Facial Toning Device
Specifications
‘Used regularly, this noticeably firms and tones your face without the ouch factor that other devices can have. Plus, the cost per use makes it a savvy purchase compared with salon facials that do a similar job.’
Sarah Cooper-White, beauty director
10. Kristin Ess Rose Gold Temporary Tint
Specifications
‘Clever and easy to use—spray on wet hair, then rinse out and condition. Gives blondes a lovely classy shade of pink. A fun product for a temporary pick-me-up for your hair.’
Sarah Cooper-White, beauty director
11. Lashify Control Kit
Specifications
‘An extraordinary innovation in the world of false eyelashes. The Lashify system allows you to have natural, fluttery lashes that are delicate and so easy to apply yourself at home.’
Caroline Barnes, makeup artist
12. Dermalogica Smart Response Serum
Specifications
‘This serum uses clever technology that adapts to your skin’s needs to leave it plump and smooth.’
Sarah Cooper-White, beauty director
13. The Light Salon Boost LED Mask
Specifications
‘Use a few times a week to noticeably calm redness, boost collagen and leave skin looking rejuvenated. There’s nothing to do except lie back and relax when you use this device, which is perfect for a little bit of TLC!’
Sarah Cooper-White, beauty director
14. Floral Street Scentschool In A Box
Specifications
‘This online masterclass is a lovely way to discover your new signature scent. Great fun (I did it with my mum, over a glass of wine), and would make a nice gift.’
Sarah Cooper-White, beauty director
15. The Flat Lay Co. Open Flat Makeup Bag
Specifications
‘Such a simple idea, but so clever. Keep all your make-up in one place, but see it at a glance when you lay the bag flat on a surface. I really like that it’s easy to throw in the wash too.’
Sarah Cooper-White, beauty director
Best new launch
16. Innersense Detox Hair Mask
Specifications
‘For shiny, healthy hair, this is lovely. So gentle for a detox product and has a divine smell too.’
Jennie Roberts, hairstylist
17. Biolage ColorBalm Color Depositing Conditioner
Specifications
‘Lots of lovely shades to give a temporary change. Left my hair so shiny too.’
Sarah Cooper-White, beauty director
18. Esho Lip Care
Specifications
‘Everything your lips need, from lip expert Dr Esho. Who knew I needed serums for my lips? Lovely to apply—and thanks to powerful ingredients such as peptides and algae, my lips look better after use, no needles required.’
Sarah Cooper-White, beauty director
19. BioEffect EGF Power Cream
Specifications
‘Smoothed, plumped and left my skin looking fresh.’
Sarah Cooper-White, beauty director
20. Ultra Violette Queen Screen Lightweight Skinscreen SPF 50+
Specifications
‘This is lovely. Smells nice, applies well, and leaves skin looking glowy and dewy. It’s like using a beautiful skincare product, not a heavy SPF. A new fave discovery.’
Fiona McKim, senior beauty editor
21. Legology Peach-Lite Super Lift For The Derrière
Specifications
Launches 8th September
‘I am dubious about things that promise a smoother bum, as nothing can really shift cellulite, but this leaves skin genuinely feeling less lumpy. I’d use it before a holiday.’
Sarah Cooper-White, beauty director
22. NYK1 Brow Force Eyebrow Growth Serum
Specifications
‘If you over-plucked and your brows didn’t grow back, stick with this for six weeks, and brows will look thicker and less patchy.’
Sarah Cooper-White, beauty director
23. St Tropez Tan x Ashley Graham Limited Edition Ultimate Glow Kit
Specifications
‘The mousse blends easily and smells less biscuity than other tans. I didn’t get any streaks and the bronze glow lasted for a week before it started to fade. Love this kit.’
Stephanie Maylor, beauty editor
Bodycare
24. Grown Alchemist Anti-Bacterial Hand Cream
Specifications
‘I love the nourishing and anti-bac combo, the cool recyclable tube and the totally ungreasy texture.’
Fiona McKim, senior beauty editor
25. L’Occitane Youth Hand Cream
Specifications
‘Great texture, smell, ingredients and results. Love this. It feels like you’re healing your hands!’
Jennie Roberts, hairstylist
26. Cantu Skin Therapy Shea Butter Nourishing Body Cream
Specifications
'Smells delicious, is buttery-rich and nourishing, and a bargain to boot.’
Fiona McKim, senior beauty editor
27. Ameliorate Transforming Body Lotion
Specifications
‘Great for smoothing and refining bumpy, rough skin. Used regularly, it really works.’
Ruby Hammer, makeup artist
28. Neal’s Yard Remedies Wild Rose Body Polish
Specifications
‘Full of natural oils and crushed seeds (a nice mix of textures). Smells like an English garden.’
Fiona McKim, senior beauty editor
29. Dr Lipp BFF Balm
Specifications
‘Works wonders on dry lips, elbows and knees. A staple in my kit.‘
Emma North, beauty writer
30. Sanctuary Spa White Lily & Damask Rose Himalayan Salt Scrub
Specifications
‘Satisfyingly “scrubby” and left my skin feeling smooth and coated in a fine veil of almond oil. Very nice.‘
Stephanie Maylor, beauty editor
31. Flamingo Pomelo & Silver Razor
Specifications
‘Easy to control and a very smooth, non-irritating shave. I’d buy this.'
Stephanie Maylor, beauty editor
32. NEOM Organic London Real Luxury Magnesium Body Butter
Specifications
‘Instant luxury. Plus the lavender and jasmine feel utterly relaxing and calming on the soul.’
Caroline Barnes, makeup artist
33. The Solution Hyaluronic Acid Hydrating Body Lotion
Specifications
‘Smells light and fresh, soaks in effortlessly. A great everyday body lotion!’
Fiona McKim, senior beauty editor
34. This Works Stress Check CBD Body Cocoon
Specifications
‘The scent was immediately calming and it felt cooling on the skin, as well as soothing dry, itchy patches.’
Stephanie Maylor, beauty editor
35. Patchology Poshpeel Pedi Cure
Specifications
‘More luxurious than your average foot-peeling sock! The combined acids get to work quickly too—I was in shedding mode by day four.’
Stephanie Maylor, beauty editor
Fragrance
36. Floral Street x Van Gogh Museum Sunflower Pop Eau De Parfum
Specifications
‘I love the scent and its eco credentials.’
Sarah Cooper-White, beauty director
37. MILLER HARRIS RÊVERIE DE BERGAMOTE EAU DE PARFUM
Specifications
‘A fresh, woodsy scent.’
Sarah Cooper-White, beauty director
38. Rituals The Ritual of Sakura Scented Candle
Specifications
'A good price, chic packaging and a nice, soothing scent. Lovely.’
Sarah Cooper-White, beauty director
39. Aromatherapy Associates The Atomiser
Specifications
‘Easy to use, and you can charge it up and move it around without a flex–genius.’
Sarah Cooper-White, beauty director