Find out which beauty products are the most popular with online consumers and why.
When you’re thinking about buying a new product there’s a lot to consider and sometimes beauty assistants have a tendency to tell you what you want to hear, so it’s always best to rely on those who have experienced the product first hand. Online product reviews are a great way to find out what other people have to say about a product in great detail – the pros, the cons, the value for money and if it’s worth investing in the first place!
Hearing about what other people have experienced when using a product can help you make a judgement on a product before spending any money on it. Not only are they incredibly helpful, but they’re also an extremely influential tool in driving sales for retailers.
A beauty product review only takes a few minutes and their presence online has exploded in recent years, as people are keen to share their experiences, good or bad, with potential buyers. Most big online retailers will offer a review section by each product and will also have a category such as “bestsellers” or “top rated” dedicated to the 5 star products chosen by their consumers. Rather than retailers telling people what to buy themselves, customers have the power to do it for them.
It’s clear online reviewers have spoken, here’s some of the top rated beauty products on the market, as voted for by everyday customers.
This cult favourite has over 6,093 reviews on the Urban Decay website and has 5 stars to its name. Many reviewers praise the Urban Decay Naked Palette saying the pigmentation is excellent across all 12 eyeshadow shades and lasts all day - even without eyeshadow primer. Some other popular words in the review section included "portable", "blendable" and "great value" - essentially, what most customers look for in an eyeshadow palette. This original palette also beats its second and third successors - the Naked 2 and Naked 3 palettes - with more outstanding reviews.
This hot cloth cleanser has over 3,054 reviews just on the Liz Earle website, not including retailers like John Lewis and Boots that also stock the product and allow customer reviews. On the website it's been voted a 5 star product with 99% of reviewers saying they would recommend it. Lots of reviewers comment on the positive impact the cleanser has had on their skin and how impressed they are that is removes heavy make-up too. Along with the cleanser, each set also comes with two pure cotton cloths which help to gently exfoliate the skin, lifting dead skin cells and revealing brighter looking skin. This product has soared in popularity over recent years and with 5 star reviews across the board, we're confident it will remain as a must-have beauty item.
On the Kiehls website this replenishing facial oil is rated as 4.7 / 5 stars, and has 2541 reviews across various online retailers. Most reviewers said their skin texture drastically improved and the product was particularly good for those with acne or problems with their skin. Lots of critics also say that although the product is quite expensive - it's worth the investment if you're looking to improve your skin. So if you want a product to restore your skin with a moisture boost, look no further, the beauty critics have found one for you.
This new product from Benefit creates the appearance of fuller brows with its volumising fibre eyebrow gel. This gel is a crowd pleaser with beauty critics across various online retailers with the terms "very natural" and "easy to use" are repeated throughout the comments section, as customers feel this product gives fuller brows in a matter of seconds. Reviewers claim that this product is perfect for defining brows by adding volume and depth in a natural looking manner - perfect for day and night make-up.
The majority of reviews for this moisturiser come directly from the Clinique website as well as from Sephora, John Lewis and Boots, and in total the product has a 4.7 / 5 star rating online. Beauty critics love its non-greasy and light formula and state that it's perfect for all skin types - even oily skin. Many critics refer to its exceptional hydrating qualities and the fact that the product lasts with time as a little goes a long way - so it's great value for money as well!
This alternative foundation by bareMinerals has 3,044 product reviews, across various online retailers, with an average rating of 4.8 / 5 stars. Most customers state that the product has flawless coverage and that it's perfect for covering imperfections and creating a natural finish that looks polished. Reviewers have said this foundation is great for oily skin as it gives a matte finish without drying out the skin.
This facial cream from Benefit has over 4,073 reviews online and is praised for its light texture, as many reviewers remark on how well it absorbs into the skin and the fact that you don't have to use very much when applying. Benefit are more widely known for their make-up ranges but this product puts them back on the map in the skincare department. Many reviewers express how they come back to this product time and time again after trying different products, because it delivers for their skin every time.
Many reviewers love how this make-up remover is great for tackling stubborn waterproof mascara in a few wipes - with no need to scrub hard on the eyes. The product also produces no oily residue so doesn’t leave your skin feeling greasy. Beauty critics also claim this product is great for sensitive skin as it’s gentle on the eyes, so if you’re looking for an alternative to make-up wipes Clinique’s top rated formula could be the answer.