'Incredibly similar' Shoppers are seriously impressed by this £3 dupe of Estée Lauder’s £34 Double Wear

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Choosing the best foundation for you can be difficult, and some of us feel like we need to fork out more to get the desired flawless results.

But if online reviews are anything to go by, it seems you might only need to spend £3 on the perfect formula - we’re definitely not going to complain about that.

The W7 Legend Foundation has impressed beauty lovers everywhere, promising to give you “legendary skin”.

The full production description is as follows: "For the days where you'll be facing the stress of work and the weather or for evenings where you'll be dancing until the sun comes up, this foundation is formulated to sit comfortably on the skin whilst lasting for hours through thick or thin.”


MORE:‘Miracle’ foot cream receives hundreds of five star reviews on Amazon – and it’s only £6!

The Legend Foundation is currently only available in four shades, but W7 offer a range of other foundations tailored to all skin types.

One impressed shopper wrote: “OMG I love this! Normally a fan of much more expensive brands but I thought hey I’ll give this a go. It’s fabulous! The colour is spot on, the coverage is amazing. It lasts all day, doesn’t cake or clog the skin. I will definitely be buying this again.”

Another added: “I am very pleased with this foundation. Goes on well, doesn't sit in fine lines and wrinkles and has good coverage. Lasted well. It does transfer so you need to be careful when applying on the jaw and neck area. I would buy again.”

A third even compared it to Estee Lauder, writing: “I have used Estee Lauder doublewear for years and can honestly say the two products are incredibly similar..gives a lovely dewy finish, full coverage and lasts for hours.”

If you’re not aware of the brand W7, it was created in 2002 by two “entrepreneurial” young men from West London. Their goal was to give everyone access to high quality cosmetics at an affordable price.

They’re also cruelty free, reassuring customers that none of their products are tested on animals.

Lucy Buglass is a Digital Writer specialising in TV, film and lifestyle content and has written for What's On TV, GoodtoKnow and Whattowatch.com. She's passionate about entertainment and spends most of her free time watching Netflix series, BBC dramas, or going to the cinema to catch the latest film releases. In her spare time, she writes film and television reviews for JumpCut Online and her own blog, Lucy Goes To Hollywood.