I've worn Baccarat Rouge 540 for years, but I told my friends to get this affordable alternative for Christmas instead

While I'll always love Baccarat Rouge 540, there's a new scent in town that I'm telling everyone to buy

Maison Francis Kurkdjian Baccarat Rouge 540
(Image credit: Maison Francis Kurkdjian)

Never have I been so attached to a perfume as I have the famous Maison Francis Kurkdjian Baccarat Rouge 540. From the very moment I caught my first whiff back in the autumn months of 2017, I was hooked - and ever since it has been my go-to scent whenever I want to feel elegant, sexy and, quite frankly, very expensive.

But when one of the best perfumes for women is that good, it's only a matter of time until it flies off into the world of the mainstream. So what was once my mysterious little saffrony amber secret, is now emanating from the pores of every fashionista, beauty enthusiast and luxury department store regular walking the streets of the UK. And while I always hero a great product getting the reputation it deserves, my slightly irrational, maybe subconscious desire for a unique did leave me quietly wanting for a new go-to long-lasting perfume.

Enter: my favourite perfume drop of 2023. And while I'd hate to lose individuality, I'm actually not really one to gatekeep as I always love an amazing product to get its dues. So, throughout the festive season, when everyone has questioned me about what to ask for Christmas, this year, I had a slightly different answer for them...

The perfume I'm telling everyone to get for Christmas

Every year when my friends ask me which perfumes they should put on their Christmas lists, my first and foremost answer is always Maison Francis Kurkdjian's Baccarat Rouge 540. However, for 2023, there's a new elegant scent that has overtaken my everyday use of this industry icon.

London-based fragrance brand Jo Loves launched their Amber, Lime & Bergamot blend earlier this year - and I fell in love at my first spritz. 

While I'll always recommend my forever favourite, Baccarat Rouge 540, Jo Loves' Amber, Lime & Bergamot is not only newer and a lot less commonly worn among perfume fans, but it also comes in at £120 less than the famous gold bottle – and for 30ml more.

So while Baccarat Rouge 540 will always have my heart, I'm telling my girls to go for a touch of chic newness this year.

Affordable Baccarat Rouge 540 alternatives

But if you want to stick with the Baccarat Rouge 540 scent without splashing out, these are my favourite alternatives that feature a very similar scent profile...

Aleesha Badkar
Digital Beauty Editor, woman&home

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.