Love a certain cult brand's pink bubblewrap pouches? Now meet the makeup bag of dreams...

The new member of the Glossier family has arrived.

Glossier The Beauty Bag
(Image credit: Glossier)

Unveiled this morning is the newest family member: Glossier's The Beauty Bag, the brand's first ever makeup bag (read: now the most covetable makeup bag on planet earth). But before all you fangirls out there panic, The Beauty Bag is not replacing the brand's iconic pink bubblewrap pouches, which still remain optional at checkout. 

Instead, consider this beauty carry all the big sister - one who's a little more practical but still has that wow factor. 

Still millennial pink (naturally), the beauty bag is emblazoned with the Glossier logo and features red soft-pull zipper tabs. It's tall enough to hold all of the brand's top shelf essentials, including full-size cleansers and moisturizers when standing upright, while standout features include a front pocket (great for bobby pins and tweezers) and a removable felt interior with pockets. 

Glossier The Beauty Bag

(Image credit: Glossier)

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Right now you can snag The Beauty Bag for $28 [£28] and better still, for a limited time, it will be available with the bestselling Makeup Set (containing one Cloud Paint, Boy Brow, and Lash Slick) for just $60 [£55], saving your around $18.  

Glossier The Beauty Bag

(Image credit: Glossier)
Beauty journalist

Fiona Embleton is an award-winning beauty director with over 15 years of industry experience and has held staff positions on Stylist, Marie Claire, Cosmopolitan and Glamour. She covers all aspects of the beauty industry and specialises in long-read features, fragrance and skincare.