We.Kid.You.Not. As of this week, Charlotte Tilbury is available on Ocado, albeit with a curated edit of 50 + bestsellers, including Charlotte’s Magic Cream along with Pillow Talk Matte Revolution Lipstick, Pillow Talk Push-Up Lashes Mascara (one of the best mascaras ever FYI) and Airbrush Flawless Finish Powder.
Tilbury it seems is taking over planet beauty - even holding masterclasses at Norstrom in New York last January. Equally, over the past few years, Ocado has become a force to be reckoned with, now stocking over 58,000 beauty products - more than double that of its competitors. So it is unsurprising that Tilbury chose this as the first grocery retailer to stock her eponymous range.
In a statement, Laura Harricks, chief customer officer at Ocado Retail, said: “We’re so excited to be the only grocery retailer to stock such a popular luxury beauty brand with an excellent reputation for quality. Charlotte Tilbury is a brilliant addition to our wide range of products in Beauty and makes life even more convenient for our customers as they can easily add the products into their weekly shop."
Tilbury is equally as thrilled and, having already created the first-of-its-kind virtual shopping platform at Christmas, it seems she's keen to expand her online shopping presence.
“Darlings, at Charlotte Tilbury Beauty we are committed to making the shopping experience easy, efficient and exceptional for all of our customers so, I am incredibly delighted to announce our first partnership with the first-class, online delivery service, Ocado!!" the make-up maestro said. "For a limited time, we will be launching a magical virtual pop-up store on the Ocado site featuring an edit of my easy-to-choose, easy-to-use, easy-to-gift and easy-to-shop online collections, including some of my most iconic makeup and research-powered skincare products!”
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