Hot summer days are best paired with a cold and refreshing drink. To help you cool off, White Claw wants you to enjoy the sweet taste of all the fruits this summer with the release of its new flavors.
Get ready to enjoy three new variety pack flavors and White Claw's latest Surge seltzer flavors. Variety packs will include strawberry, blackberry, and pineapple flavors for a nice tropical and berry twist. The new White Claw Hard Seltzer Surge will be available in cranberry and blood orange and features a higher 8% alcohol content (an increase from 5%) and a larger 16 ounce can.
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You're going to need a bigger cooler if you expect to fit all these drinks. On top of these new flavors, the brand also added White Claw Iced Tea to its lineup for a nice classic casual drink to sip by the poolside.
In a statement to the Michigan news outlet MLive, the chief marketing officer John Shea described the motivation behind the new flavor releases.
“White Claw has experienced tremendous growth, and consumers have an insatiable appetite for new products,” said John. “So, for us, it was a simple decision to give fans new options they crave with the same great tasting flavor profile we know they love from White Claw.”
Influencers have already had a chance to test out the new flavors and have been praising the taste and look of the new releases.
"Have you tried the new @whiteclaw flavors yet? Blackberry, Strawberry, and Pineapple are brand new, and they are delicious cheers!" wrote one Florida beer influencer.
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While another Philadelphia alcohol shop showed off the fresh look of the super-sized surge flavors.
A photo posted by on
White Claw also offers black cherry, watermelon, tangerine, lemon, raspberry, ruby grapefruit, and natural lime, which are available individually, in six-packs, or 12-packs.
Rylee is a U.S. news writer who previously worked for woman&home and My Imperfect Life covering lifestyle, celebrity, and fashion news. Before joining woman&home and My Imperfect Life, Rylee studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.
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