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John Lewis and Waitrose have launched their first joint Christmas advert.
Every year we all eagerly await the John Lewis Christmas advert, which gives us the green light to get into the festive spirit.
The high-street department store sets the bar every year with their much-anticipated ad, managing to capture the sense of the special season come December.
And now, they’ve taken things a step further by teaming up with one of our favourite supermarkets, Waitrose. The two British icons, which are both part of the John Lewis Partnership, have unveiled their first joint Christmas advert.
Watch the John Lewis Christmas advert 2019 here!
Set to REO Speedwagon’s ‘Can’t Fight This Feeling’, re-recorded by Dan Smith from the band Bastille, the advert tells the story of adorable dragon Excitable Edgar who lives in a small village along with his best friend Ava.
Ava and Edgar join the rest of the village in preparing festivities in the run up to the big day, but Christmas fanatic Edgar uncontrollably breathes fire every time he gets excited.
This leads to him dissolving the other kids’ snowman when he goes to help with the carrot nose, melting the village ice skating rink when he zooms onto it, and obliterating the central Christmas tree at its lighting ceremony.
But after he shuts himself off from the rest of the village for his antics, best friend Ava brings him a gift to show him how much she cares about him – and it’s a Christmas pudding, so that he can put his pyro abilities to good use and feel a whole lot better about himself.
It “ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way,” say John Lewis and Waitrose.
Craig Inglis, Partner and Customer Director at John Lewis & Partners, said of the advert, “I’m delighted our two brands have come together for this year’s Christmas campaign.
“It started from a spark of an idea – a little dragon’s excitement about Christmas – and became the story of how someone goes the extra mile for their best friend to give just the right gift.
“It’s a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.”
Martin George, Partner and Customer Director at Waitrose & Partners, added, “The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year.
“The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together. It’s a reminder that a thoughtful gesture – whether that’s a delicious meal or a special gift – can mean so much.”
If you want to catch the TV premiere of the sweet advert, it will first air this Saturday 16th November during ITV’s The X Factor: Celebrity.
This ad has certainly put us in the festive mood!