I bet you didn't know about Ninja's juicer - it's their most interesting launch yet

The Ninja Cold Press Juicer might look like an unexpected move from a brand famous for fast air fryers and powerhouse blenders, but it actually makes a lot of sense. Ninja built its name on appliances that use fast, sharp, blades, so they bundled up all that expertise and applied the blades to a slow, methodical approach: cold press juicing. Quiet, steady, and surprisingly refined, the Ninja Cold Press Juicer is one of Ninja’s lesser-known appliances and arguably one of its most interesting.

Cold press models consistently rank among the best juicer options because they crush and squeeze ingredients rather than pulverising them at high speed. That gentler extraction preserves flavour clarity, reduces oxidation, and often improves yield, especially with leafy greens and fibrous veg. They’re slower, yes, but the juice tends to taste fresher, cleaner, and lasts longer in the fridge.

With that in mind, I put Ninja Cold Press Juicer through my full testing suite. I wanted to know whether this blade-born brand could truly master slow pressing and whether this more affordable model could compete with premium names in texture, taste, and yield.

Ninja Cold Press Juicer review

Who would the Ninja Cold Press Juicer suit?

The Ninja Cold Press Juicer has two main groups that I see it really appealing to. It is an excellent option for anyone who is a first-timer to cold press juicing as well as budget-conscious shoppers wanting slow-press quality without spending North of £500. The simple functions and low pricepoint mean that you aren't risking getting bored or overspending on a juicer that you might end up using at the weekends only, a mistake that feels more costly when your juicer was £700.

I'd also throw into the mix that this is compact. Where most cold press juicers can be tall and too bulky to slide under kitchen cabinets, the relatively short (40.5cm) juicer doesn't take up anywhere near as much space on the counter as its competitors. While that does mean that the chute is smaller (more on that shortly), that design helps keep the footprint friendly for small spaces.

If you’re a hardcore daily juicer producing litre after litre, you may want something more heavy-duty. But for most home users, it hits a very sweet spot.

Unboxing the Ninja Cold Press Juicer

Ninja’s packaging for the Ninja Cold Press Juicer is nothing short of thoughtful. The box arrived clearly labelled, with useful specs and diagrams printed on recyclable cardboard. Inside, everything was tightly secured in completely sustainable packaging, with a few stickers on the appliance itself to explain what goes where.

In the box you get the motor base, the auger (the slow-press screw mechanism), a juice jug with froth separator, a pulp container, two pulp filters (standard and fine), a cleaning brush, a pusher, an instruction manual and a surprisingly detailed recipe booklet. This might sound like a lot, but it's actually one of the most pared-back cold press juicers on the market.

The Ninja Cold Press Juicer recipe booklet deserves special mention. Not only does it include juices categorised by function (energy, immunity, digestion), but it also suggests ways to use leftover pulp: carrot pulp crackers, apple pulp muffins, even veggie burgers. To my knowledge, very few brands emphasise pulp reuse this clearly. For anyone trying to minimise waste, it’s really useful.

What is the Ninja Cold Press Juicer like to use?

Using the Ninja Cold Press Juicer feels very different from using the brand’s high-speed blenders. Instead of dramatic noise and immediate pulverising, this is a slower, more deliberate process. The auger rotates steadily, crushing ingredients against the filter at a low RPM, which means you can actually hear the ingredients being pressed rather than shredded. It produces more of a consistent mechanical hum than a roar, and I was able to comfortably hold a conversation beside it, something that would be impossible with a centrifugal model.

The first thing you notice in practice is the size of the feeding chute. It is undeniably narrow. Orange segments slide down easily once peeled, but apples need to be sliced into slim baton shapes, roughly 1–2cm thick. It does mean more prep work. I spent about three extra minutes slicing apples compared to what I would for a wide-chute model, but the narrower opening helps the auger maintain consistent pressure, which ultimately improves extraction.

My tests always start with simple apple or orange juice. I began with four medium oranges, peeled and separated into large segments. They fed through smoothly with minimal assistance from the pusher, and within around 90 seconds I had a steady stream of bright juice collecting in the jug. From those four oranges, I extracted 315ml of juice, which is an excellent return and compares very favourably with more expensive slow press models.

The texture was lightly pulpy even with the fine filter inserted. It wasn’t thick or sludgy, but it wasn’t crystal-clear either. There was a soft cloudiness and a small amount of natural fibre suspension, which actually made it feel fresh and unprocessed. The mouthfeel had body, slightly weightier than supermarket orange juice, and the flavour was notably vibrant. It tasted sweet and clean, without the faint bitterness that centrifugal machines can introduce through oxidation. After leaving it to sit for 20 minutes, separation was minimal and the colour remained vivid, which suggests low oxidation during extraction.

The pulp that exited into the container felt relatively dry when pressed between my fingers, indicating efficient juice removal. There was moisture present, but not enough to suggest wasted yield.

Apples are a more revealing test because of their firmer structure and higher fibre content. I used four medium Gala apples, sliced into narrow sticks to fit the chute. Feeding them through required slightly firmer pressure on the pusher, but the motor never sounded strained or laboured.

From four apples, I extracted 200ml of juice. That yield is strong for a juicer in this price bracket and sits comfortably alongside mid-range competitors. The juice itself was slightly thicker than the orange, with visible microscopic fibre throughout. It had a velvety mouthfeel rather than a watery one, and the natural sugars tasted clean and rounded, with only a little frothiness. One of the benefits of cold pressing is the reduced foam, and here there was only a very thin layer on top, far less than you would see with a centrifugal machine.

What impressed me most was the flavour clarity. You could distinctly taste the sweetness of the Gala apples without any metallic aftertaste or dulling. The juice had structure and freshness, and even after half an hour in the fridge, it retained its brightness.

Green juice is where slow press juicers really prove their worth. For this test, I used a combination of two celery stalks, half a cucumber, a large handful of spinach, and one apple for balance.

The design of the chute actually works in the Ninja Cold Press Juicer's favour here. Celery and cucumber naturally fit into the narrow opening without much trimming, and their high water content helps carry leafy greens through the auger. Spinach does require encouragement with the pusher, but it did not clog or wrap excessively around the mechanism, which can be an issue in weaker models.

The yield placed the Ninja Cold Press Juicer in roughly the top quarter of juicers I’ve tested in this category. While I don’t measure green juice by millilitre quite as rigidly due to ingredient variation, the pulp output was again relatively dry, and the volume collected in the jug was generous for the quantity used.

Texture was the most noticeable differentiator compared to premium models. Even with the finest filter inserted, the juice retained a moderate amount of fibre. It wasn’t gritty or unpleasant, but it wasn’t ultra-silky either. The mouthfeel was fuller, almost smoothie-adjacent, which some people may actually prefer. Flavour-wise, it was excellent. The spinach delivered grassy freshness, the cucumber brought cooling brightness, and the apple softened everything with gentle sweetness. The slow extraction preserved distinct notes rather than blending them into something indistinct.

My final performance test focused on dense root vegetables, which demand torque and consistent pressure. I combined two carrots, a thumb-sized piece of ginger, and one peeled orange.

Carrots required firmer downward pressure with the pusher, and you can feel the auger working harder at this stage, but the motor remained steady and did not stall. Extraction was consistent, and the final yield was again impressive given the density of the ingredients.

The resulting juice had a richer, almost velvety texture, thicker than both the apple and orange tests. The carrot sweetness was deep and earthy, balanced by the citrus brightness of the orange. The ginger delivered a sharp, warming heat that lingered pleasantly at the back of the throat without overwhelming the palate.

There was minimal foam and very little separation even after sitting for 15 minutes. The pulp from the carrots felt dry and fibrous, indicating thorough extraction.

Cleaning the Ninja Cold Press Juicer

If there’s one part of juicing that makes even the most devoted enthusiast sigh, it’s the clean-up, and the Ninja Cold Press Juicer manages to make that less intimidating than most.

Disassembly feels intuitive rather than fiddly: with a gentle twist and lift, the juicer separates into its main components, the auger, the mesh filter, the juice jug, and the pulp container, without any confusing catches or hidden clips. I was impressed by how easily the fibres rinsed away when I held parts under running water; celery strings, spinach leaf bits, and carrot residue all washed free with minimal effort on my part.

The mesh filter, which can be the bane of any juicer user’s life, is easier to clean here than on many other cold press designs, because the included brush fits the full circumference of the mesh and dislodges trapped fibres with just a few strokes.

All parts are dishwasher-safe on the top rack, although I prefer hand-washing these kinds of appliances, and doing so here took under five minutes once the juice was poured and the pulp discarded. There’s no awkward crevice that demands a toothpick or specialised tool. Everything feels accessible and considered, which in daily use makes a huge difference to whether you actually stick with juicing or let the cleaning become a barrier.

How does the Ninja Cold Press Juicer compare?

The most natural comparison I drew was between the Ninja Cold Press Juicer and the Nama J2 Cold Press Juicer. For its price, you won't get a better or more compact cold press juicer, so the next step up is to the Nama J2, which retails just over £500, unless you can spot it in a sale.

Full disclosure, I actually own a Nama J2, but that's because I juice daily and I make my own nut milks, which the Nama is much more thorough on. I like that the Nama features a wider feeding chute that accepts larger pieces of fruit and veg, which significantly cuts down prep time; where the Ninja needs apples sliced into narrow batons, the Nama will happily accept thicker wedges, meaning less time at the chopping board and more continuous juicing. In terms of juice texture, the Nama’s extraction often produces an ultra-silky, near-clear juice with very minimal fibre suspension, even in leafy green blends: silky enough that some people describe it as almost smoothie-like in smoothness, which is a noticeable contrast to Ninja’s slightly more textured pours.

However, in raw juice yield (the amount you get out of a given quantity of produce) the Ninja Cold Press Juicer holds its own very well. In my tests across oranges, apples, and green juice ingredients, the Ninja consistently pulled volumes that rival many mid-range competitors and approached what I’ve seen from more expensive machines like the Nama, particularly with wetter produce. Where Ninja falls behind is in convenience and refinement: the narrower chute demands more prep time, and the texture retains pleasant body rather than the gossamer smooth feel the Nama manages.

On price-to-performance balance, though, Ninja is surprisingly competitive. If you’re willing to trade a little prep time and accept a bit more texture in exchange for a significantly gentler price tag, you get an experience that feels very worthwhile.

Should you buy the Ninja Cold Press Juicer?

When it comes to deciding whether the Ninja Cold Press Juicer deserves a place in your kitchen, the answer really depends on what you value most in a juicing experience. If you’re someone who juices several times a week and you want to invest in a machine that slices prep time and produces ultra-smooth, café-quality extracts with minimal fibre, then stepping up to a premium like the Nama J2 might make sense. The wider chute, whisper-quiet operation, and feather-light texture of its juices do feel luxurious and refined, and if budget is less of a concern, its overall performance is very hard to beat.

That said, for most everyday users, particularly anyone who is just starting out with cold press juicing or wants excellent returns without a heavy investment, the Ninja is a genuinely strong contender. Throughout my testing, it delivered impressive yields across a variety of produce, from citrus and apples to leafy greens and tougher root vegetables. The juice tasted bright, fresh, and well-balanced, and even with the fine filter inserted, it retained a slightly pleasant body that some drinkers will enjoy as more natural and less processed. Cleaning is easier than a surprising number of slow juicers I’ve used, and the thoughtfulness of the accessories and recipe booklet, especially the pulp reuse tips, demonstrate that Ninja didn’t just throw together a machine, but considered the whole user experience.

So if you’re budget-minded but still serious about getting good-quality cold pressed juice, this model represents strong value, consistent performance, and an approachable daily routine rather than something that feels like a chore. It won’t be the last word in silky-smooth extraction, but it will be the machine you reach for most mornings, and that, in my books, makes it a very worthy buy.

How we test juicers

At woman&home we have a series of standardised tests for how we work out whether a juicer is worth the squeeze. We start with simple orange juice tests, which is a great way to check the yield and flavour performance of any juicer. Then, we will add in more solid ingredients, from leafy greens through to fibrous ginger and solid carrots. These test the power and extraction of the juicer really well.

Alongside yield, flavour, and power, I look at size, price, and output too. I like to compare each juicer on price, size, and performance, so you feel like you've shopped around a little before committing to a purchase. By the end of the review, you should have a good idea of whether this is the juicer for you. If you stull have any questions, don't hesitate to ask me, or you can visit our dedicated page for how we test juicers.