- Best mattress deals
- Bundle deals
- Which Emma mattress should you choose?
- How important is a good quality mattress?
- How often do Emma mattresses go on sale?
- What is this Big Bank Holiday Sale event?
- When will the next Emma mattress sale be?
- How long do Emma mattresses last?
- More details on Emma's mattresses
- Other deals
Emma's Big Bank Holiday Sale is right on time for finally sorting out that bedroom refresh that you promised yourself back in January. The brand is offering 40% off across the site for the long weekend and our experts have found even bigger discounts of up to 50% off at other retailers. They're the kind of discounts we dream of.
Since they dived onto the bedding scene in 2013, Emma has been making some of the best mattresses on the market. Their iconic, memory foam bed-in-a-box design is a saviour for side sleepers. They balance comfort, support, and reasonable price tags. In the sale, they're a steal.
In the past, Emma sales were relatively regular. However, in the last year the brand has adjusted their sticker price and now they offer fewer, more select, exclusive sale events. This is one of them.
Our team of experts have been sleeping with one eye open, making sure that you can snap up a good saving. We've looked at places such as John Lewis, who's having a mini sale event too, so that we can bring you everything you need to know to buy one of the best Emma deals of the year.
Where to shop the best Emma mattress deals
If you want to scroll the sale for yourself, the natural place to start is on Emma's website. They've got up to 40% off, but don't be afraid to check out discounts at John Lewis, Land of Beds, and other third-party retailers, because I've seen some deep discounts over there too.
- Emma: Their Bank Holiday sale is now live
- John Lewis: 20% off their iconic mattresses until 30th April
- Land of Beds: Save up to 40% on Emma's bestselling mattresses
- Mattress Online: We've spotted Emma mattresses and duvets with up to 50% off
- My Next Mattress: Discounts on Emma's best mattresses and bundles
The best Emma mattress deals available now
Best mattress deals
All the prices and savings below cover standard UK double beds. The deals apply to a range of sizes though.
Emma Bundle Deals
Without any sales, we know bundles are the best places to save some money by making just a few clicks. In the Big Bank Holiday Sale, Emma has some serious discounts across the bedding bundles, so you can have a complete bedroom reset for less.
Which Emma mattress should you choose?
In the UK, the Emma range consists of three different mattresses: the Emma Original, the Emma Premium and the Emma Cooling. Within each mattress range, there are Premium, Luxe, and NextGen variants. These have different specialisms, which we dive deep in to further down the article.
- The Emma Original mattress uses the brand's HRX material, also known as elastic foam layers. The top layer draws away heat to keep sleepers cool and sweat-free throughout the night. The main layer serves as a hardwearing base that promotes spinal alignment and relieves pressure. Similarly, the second layer adapts to your body, no matter the sleeping position, and minimizes the impact of any movement.
- The Emma NextGen Premium mattress has five supportive layers and keeps the hips, shoulders, and spine aligned. It's made with double foam, which evaporates moisture and thereby helps sleepers stay cool. What's more, it's supported by bouncy, extra-tall springs that allow for air circulation. Ultimately, this combination isolates movement, causing fewer sleep disturbances between partners.
- The Emma Cooling Mattress is designed to keep you cool and comfortable all night long. Their clever ThermoSync technology uses graphite-infused foam to absorb and redistribute heat across your mattress, creating optimal conditions for deep sleep. Couples will also love the seven, different zones of support, which offer maximum pressure relief and minimal motion transfer.
How important is a good quality mattress?
Our homes editor, Tamara Kelly, tells us: "I can't stress enough the importance of a good mattress to provide the literal foundations of a good night's sleep. Having the best mattress offers support, comfort and proper alignment to ensure your sleep is restorative. No mattress is cheap but when you consider the lifespan and the cost per use a dependable mattress is an investment worth making."
"Emma Sleep is at the more affordable end of the mattress price scale, but with no less expertise when it comes to knowing about good sleep", she adds. "Emma Sleep is one of our most trusted bedding brands here at w&h, one we have personally tried and tested for our best mattress guides. Debunking the theory that memory foam mattresses can't compete with the popular pocket-sprung designs once traditionally favoured."
Tamara is a highly experienced homes and interiors journalist, with a career spanning 20 years. Tamara has spent the last 17 years working with the style teams at Woman & Home, Country Homes & Interiors and Ideal Home, and it’s with these award-winning teams that she gained a wealth of knowledge and honed her skills and passion for shopping, styling and writing about every aspect of lifestyle and interiors.
How often do Emma mattresses go on sale?
Emma has established a reputation for constant sales. However, in the last year they've had an overhaul. They've dropped their RRP and made their sales more modest and less dramatic. You can still almost always snag a saving, but you have to look a bit harder if you want to bag the best bedding or mattress deal on offer.
Black Friday and Boxing Day sales are reliable times to find serious savings on Emma mattresses. However, Emma's Big Bank Holiday Sale has some of the best discounts that we'll see all year. It's rare that discounts ever get bigger than 50%.
For off-peak discounts and sales, the best place to look is their site. These are where the most reliable discounts are rolled out the most regularly. However, if there's any chance of you getting a better deal elsewhere, we'll let you know. We're always checking third-party retailers as well as Emma's site, so we can keep you up to date on the very best discounts.
What is this Big Bank Holiday Sale event?
Until the end of the Bank Holiday weekend, Emma has a sale across their mattresses, beds, bedding, and bundles. The brand promises up to 40% off some of their best sellers and they've more than delivered. We've seen some brilliant discounts on their site, but there's over 50% off some of their mattresses on other sites. We've done all the price comparisons for you, so that you know you're finding the best deal possible here.
When will the next Emma mattress sale be?
I'm no soothsayer, but Emma has sales seasonally, so expect deals to roll around again at the end of summer. If you're on the fence, now is a good time to buy a mattress, especially with summer around the corner. There's nothing worse than struggling with your sleep in the summer heat and Emma's cooling mattresses can provide you with some sweet relief.
How long do Emma mattresses last?
All Emma mattresses come with a ten year guarantee, which starts as soon as you begin using your mattress. We've seen plenty of reviews where people have had theirs for years and say that it feels as good as new, but you should really be replacing your mattress every seven years anyway. Obviously, there's no one-size-fits-all rule, but a ten year guarantee is really generous. Plus, if you don't get on with yours, you can return it, for free within the first 200 days of using it.
Emma says that if you encounter any problems with your product within the ten year guarantee, Emma makes it easy for you to return your mattress. Reviewers say they sent a photo of their mattress and got a brand-new model sent straight away, no quibbles. Emma includes cracks, dents, and damages to the mattress in their guarantee, alongside general wear-and-tear.
Although, we haven't read many reviews where the Emma mattress has't withstood the test of time, it's always good to keep in mind that Emma is a relatively new mattress company. I've been buoyed up by companies promising big guarantees only to watch them sink and disappear. Emma is still going strong over ten years into the industry, but be ready to exercise some caution.
More about Emma's different mattresses
More about Emma's different mattresses
Backed by memory foam layers, the Emma Original is a medium-firm mattress that promotes spinal alignment and relieves muscle tension. It also adapts to your body's pressure and takes the impact of any movement so that partners don't disturb each other's sleep. Another memory foam layer balances the body and adapts to its shape. The mattress's breathable top layer is climate-regulating, to stop any hot and sweaty nights.
If you opt for the Plus, you'll get the comfort cover, rather than the standard cover. It's easier to clean, thicker, and sumptuously soft to touch.
The Emma Premium Mattress supports and comforts snoozers, so they don't have to worry about getting back to sleep in the middle of the night. It's backed by five foam layers, which help keep the hips, shoulders, and spine aligned. It also features extra-long springs that promote greater airflow and keep sleepers cool in effect.
You can opt for the NextGen Premium or the NextGen Premium Plus. The only difference is that the Plus comes with one of Emma's expert cooling covers. If you're a hot sleeper, this is well worth the investment/
Emma's clever cooling mattress uses graphite-infused foam and ThermoSync technology to help redistribute excess heat across your mattress in the night. It's the perfect choice for hot sleepers, because the cooling properties optimise conditions for you to reach deep, sweat free sleep all night long.
The NextGen and Luxe cooling mattresses differ slightly. Both offer six layers of combined pocket springs and memory foam, as well as different support zones. However, the NextGen has seven zones of body support, compared to the Luxe's five. This can be useful if you have specific problem areas, especially because the NextGen is a little deeper, with longer springs in the base zone. The Luxe's slightly thinner design specialises in counter-pressure. In fact, the whole of the base foam is lined with HRX (High Resiliency Extra) which offers counter-pressure, helping spinal alignment.
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