The Jaeger Collection We’re All Coveting

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  • The new campaign imagery, shot by legendary photographer David Bailey, hails a return to form for the British brand - we want everything!

    Think Jaeger, and you think of a quintessentially British brand and
    great-quality fabrics that will last a lifetime. But the brand, who were
    famed for their London Fashion Week shows and timeless designs, have
    seriously impressed us this season with a standout collection and
    game-changing campaign imagery for AW15.

    The images, shot by
    legendary photographer David Bailey, feature model, actress and
    philanthropist Elisa Sednaoui-Dellal. The muse said: ‘The brand
    encapsulates effortless English elegance; a love for quality, for
    enduring clothes that go further than the trend of a season. These are
    pieces that you’ll have and wear forever.’

    Elisa couldn’t be more
    accurate – the range is stepping back to its roots and focusing on
    great quality. With fabrics like suede, cashmere and the softest alpaca
    wool you’ve ever felt all making an appearance, the classic and
    refreshingly ageless collection truly will last a lifetime.

    For
    autumn/winter 2015, the focus is on timeless pieces in neutral colours
    that can be worn again and again. A classic camelhair coat has been
    updated with a wider lapel and finely crafted details such as stab
    stitching to result in the perfect versatile winter cover-up. Pair with a
    cashmere polo neck and suede skirt, and you’ve instantly brought
    Jaeger’s vision to life.

    Creative Director Sheila McKain-Ward
    says: ‘It feels effortless – you can just throw it on and wear it in so
    many different situations. That’s what we are trying to bring back –
    that is the great history of Jaeger. The past informs the future.’

    And
    it certaintly looks well on them! Click through to see more of the
    stunning David Bailey campaign imagery, then shop the collection in
    store and online at Jaeger.co.uk from 10th August.

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