The Selfridges Black Friday sale will save you 20% on the best Christmas gifts

Shop the Selfridges Black Friday sale 2021to save on designer dresses, jewellery, homeware and more...

Composite image showing items from the Selfridges Black Friday sale 2021
(Image credit: Selfridges)

The Selfridges Black Friday sale is here and all you need is the special 2021 discount code to claim up to 20% off a wealth of luxury goods. 

While Selfridges doesn't technically have a sale labelled as 'Black Friday', they do always drop a huge discount around this time of year. This time, the destination for designer and high street fashion, accessories, homeware and tech has up to 20% off selected items. 

All you have to do is head to the 'Christmas Comes Early' section, choose your favourite pieces, and enter 'SELFCCE' at checkout to get up to 20% off. 

From the best winter coats to luxury beauty brands and Black Friday perfume deals, there's discounts on everything. Need help? We've already looked through to find the best deals and rounded them up below...

Selfridges Black Friday sales in the UK

Selfridges Black Friday sale items to shop now in the UK

Desmond and Dempsey Soleia Cotton Pyjama Set: £150

Desmond and Dempsey Soleia Cotton Pyjama Set: £150 £120 (save £30) | Selfridges

A luxury pair of pyjamas is what everyone wants to find under their tree, right? Well, British brand Desmond and Dempsey is the destination for premium pjs. This jungle print style in soft cotton is one you won't want to just save for best. 

Missoma 12 Days Of Missoma Advent Calendar: £395

Missoma 12 Days Of Missoma Advent Calendar: £395 £316 (save £79) | Selfridges

We've already told you about the best jewellery advent calendars, and of course Missoma is high up on the list. The celeb-loved brand has a piece of its gorgeous jewelry behind each door on the lead up to Xmas. What a treat!

Neom Wellbeing Pod Mini Scented Oil Diffuser: £50

Neom Wellbeing Pod Mini Scented Oil Diffuser: £50 £40 (save £10) | Selfridges

For the beauty and homeware lovers, the Neom room diffuser will make any room smell incredible. Fill with your favourite scented oil and it'll last for 50 hours each time you charge it with the USB.

Loewe x Paula’s Small Square Woven Reed Tote Bag: £475

Loewe x Paula’s Small Square Woven Reed Tote Bag: £475 £427.50 (save £47.50) | Selfridges

The basket bag everyone has been obsessed with the past few years. Loewe's cult style now has 10% off in the Selfridges sale, and there' s a whole load of other Loewe style to choose from, too. 

Reformation Aribella Midi Dress: £285

Reformation Aribella Midi Dress: £285 £228 (save £57) | Selfridges

LA sustainable brand Reformation is renown for having the best dresses. Need further proof? Just take a look at this luxe, burgundy slip dress. No doubt this will be your plus one to every upcoming party. 

Gucci Running Engraved 18ct Yellow-Gold Drop Earrings: £610

Gucci Running Engraved 18ct Yellow-Gold Drop Earrings: £610 £549 (save £61) | Selfridges

Any saving on Gucci is a good one and these gorgeous earrings now have 10% off - a good Gucci Black Friday deal for a brand that doesn't reduce any stock in store at this time of year. A pair that'll stay in your jewelry box for a lifetime, no doubt anyone would love to unwrap these on the big day. 

Anissa Kermiche Jugs Jug Ceramic Vase: £350

Anissa Kermiche Jugs Jug Ceramic Vase: £350 £280 (save £70) | Selfridges

Jewellery and ceramics designer Kemiche has become famous for her female body vases. This gorgeous glossy green version will look perfect with some fresh blooms or on its own on the mantlepiece. 

Charlotte Tilbury The Pillow Talk Look Set: £165

Charlotte Tilbury The Pillow Talk Look Set: £165 £148.50 (save £16.50) | Selfridges

If you're one of Charlotte Tilbury's mega fans, or know someone who is then listen up. Featuring all the best-selling Pillow Talk make up products, it's actually worth £175 but will be £148.50 in the sale. 

Selfridges Black Friday sales in the US

Best Selfridges Black Friday sale items to shop now in the US

Vivienne Westwood Scarf: $101

Vivienne Westwood Scarf: $101 $80.80 (save $20.20) | Selfridges

The scarf everyone in the family will love, this Vivienne Westwood number is one not to miss. With 20% off and 12 fabulous colors to choose from, you might even be tempted to get one for everyone!

Max Mara Joan Single-Breasted Wool Coat: $1145

Max Mara Joan Single-Breasted Wool Coat: $1145 $916 (save $229) | Selfridges 

This coat may still be a splurge, but a Max Mara style will stay in your closet for a lifetime. Not only this, the timeless and ageless silhouette and shade makes it universally flattering. 

Rusty Barrel Park Lane Cocktail Shaker Set: $55

Rusty Barrel Park Lane Cocktail Shaker Set: $55 $49.50 (save $5.50) | Selfridges

Love a cocktail? Or know someone who does? This glamorous gold set will make sure the drinks are shaken and stirred ready for party season. 

Jimmy Choo Liya 65 Houndstooth-Print Leather Slingbacks: $775

Jimmy Choo Liya 65 Houndstooth-Print Leather Slingbacks: $775 $620 (save $155) |Selfridges 

How stunning are these slingbacks? A Jimmy Choo winner, these will no doubt be a sure-fire win as a gift. You can also get the boot version in the sale, if you're quick!

Smeg Bean to Cup Stainless-Steel Coffee Machine: $805

Smeg Bean to Cup Stainless-Steel Coffee Machine: $805 $724.50 (save $80.50) | Selfridges

A sleek, stylish coffee machine is what any home will appreciate. With 10% off this stainless steel style, imagine how much you'll save on your daily morning coffee run. 

The Alkemistry Wolf Embroidered Velvet Jewellery Box: $165 $132 (save $33)

The Alkemistry Wolf Embroidered Velvet Jewellery Box: $165 $132 (save $33) | Selfridges

Keep all you precious jewels safe in this magical jewelry box. In a luxe velvet with golden hardware and inside compartment, anyone would cherish this forever. 


Anna + Nina Ocean Glass Candleholder:

Anna + Nina Ocean Glass Candleholder: $15.50 $12.47(save $3.03) | Selfridges

The Scandi brand is known for gorgeous homeware and this colored glass candle holder shows why. Available in an array of colors, get it before it goes!

Ganni Isoli Logo Hoodie:

Ganni Isoli Logo Hoodie: $196 $156.80 (save $39.20) | Selfridges 

The Black Friday fashion sales are the perfect time to update you loungewear collection. Ganni's bright pink hoodie is made from recycled materials and it'll brighten up even the dullest of fall days. 

Selfridges Black Friday buying advice

When does the Selfridges Black Friday sale end?

The 'Christmas Comes Early' (or Selfridges Black Friday) sale has already started. It's best to snap up the best bits early to make sure you're not disappointed. 

The code 'SELFCCE' will be valid until Monday 29th November (aka Cyber Monday), and you can use the code each time you shop so no need to worry if you see something else you like once you've already placed an order. 

What was in Selfridges sale last year?

Last year, Selfridges had a similar sale which included a whole host of amazing fashion brands—from Gucci and Balenciaga to Ganni and Max Mara—having discounts of current and past season pieces. 

The sale also had homeware brands—including Le Creuset Black Friday deals, Soho Home, Hay and Joseph—all having 10%-20% off selected items. The sale also has designer men's and kidswear in the mix along with Christmas gifts and decorations. 

Where is Selfridges and are they doing an in-store sale this year?

The UK department store has a few stores across England in the larger cities. The flagship store is in the capital, London, and it's the largest store on the bustling Oxford Street. 

There is also a Selfridges in Birmingham and two in Manchester—in Trafford and the Exchange. Selfridges always have an in-store sale and this year is no different. Planning to shop the sales in-store? The website has a handy guide on how to master the Selfridges sales, here.

How much does Selfridges delivery cost?

For delivery in the UK, it's completely free if you spend over £150. If you live in London, you can even get same day delivery!

Standard delivery is £5, nominated day delivery is £8 and if you want a specific time then timed delivery is £10. 

For delivery in the US, it's completely free if you spend over $300 (excluding tax and duties).  Standard delivery within 3 days is $33 and next day delivery to New York only is available if ordered before 2pm.