The Selfridges Black Friday sale has officially started: here are the best deals to shop right now

The Selfridges Black Friday sale has officially landed – and it's offering shoppers up to 20% off fashion, beauty, home and more.

Selfridges Black Friday: A woman carries shopping bags from Selfridges
(Image credit: Getty)

Anyone fond of a designer bargain will know that the Selfridges Black Friday deals aren't to be missed. 

With discounts on luxury labels including Mulberry, Louis Vuitton and Gucci – as well as some of our favourite mid-range brands like Sandro and Ganni – the store's legendary deals have had shoppers queuing outside from as early as 7am in years gone by.

Here's everything you need to know...

How do I shop the Selfridges Black Friday deals?  

This year, Selfridges have launched their legendary Black Friday sale early. Shoppers can now save up to 20% on everything from luxury fashion to homeware using the code SELFCCE at checkout.

From Le Creuset to Burberry, Valentino and Givenchy, some of Selfridges' best-loved brands are up to 20% off in this year's sale, and we couldn't be more excited. With bargains right across the board, there's never been a better time to snap up a designer deal. 

We're not yet sure whether Selfridges will be adding more deals to their already amazing sale offering closer to the big day, but we'll be updating you as and when the best savings come in. So bookmark this page, and check back regularly for the best Selfridges Black Friday deals. 

What can you buy at Selfridges?

There are a huge range of products at Selfridges - you can buy everything from designer fashion to homeware, to technology, food, and shoes. It's essentially a one-stop shop for all of your favourite, high-end items!

Some of our favourite brands on sale at Selfridges are Le Creuset, Diyptyque, Burberry, Charlotte Tilbury, Jimmy Choo, and Longchamp - as well as food and drink brands like Cartwright & Butler and Moet & Chandon.

This means it's the perfect place to bag a bargain this Black Friday if you're not sure exactly what you want to buy - simply check back here as we round up the best savings to be found at the online department store during the sale.

What brands are on offer in the Selfridges Black Friday sale? 

From smaller independent brands, to iconic luxury fashion houses, there are some incredible discounts to be found in the Selfridges Black Friday sale. Here are just some of the amazing brands you can get your hands on at up to 20% off:

Selfridges Black Friday: the best deals to shop now

Black Friday Selfridges fashion deals


Black Friday Selfridges homeware deals


Black Friday Selfridges beauty deals


Will there be Selfridges deals on Cyber Monday?

Last year the Selfridges Christmas Come Early discount ended before Cyber Monday – meaning the store didn't have a dedicated Cyber Monday event.

But with most of our shopping taking place online this year, this is certainly liable to change. We'll be keeping you updated on the Selfridges Cyber Monday discounts over the next couple of weeks – so check back here for regular updates.

Just in case, though, if you spy a bargain on Black Friday, we'd advise snapping it up immediately to ensure you don't miss out.

Kate McCusker
Kate McCusker


Kate is a freelance contributor to woman&home, covering everything she loves most: fashion, fiction, and fancy face cream. If she’s not working, she’s probably reading, feeding her online shopping addiction, or judging the taste level of celebrity houses (10/10 for Dakota Johnson, 2/10 for Tan France).


She graduated from Central Saint Martins in 2020 with a BA in fashion journalism, and her byline has also appeared in British VogueThe Times, and Marie Claire.