The Selfridges Black Friday sale has officially started: here are the best deals to shop right now

The Selfridges Black Friday sale has officially landed – and it's offering shoppers up to 20% off fashion, beauty, home and more.

Selfridges Black Friday: A woman carries shopping bags from Selfridges
(Image credit: Getty)

Anyone fond of a designer bargain will know that the Selfridges Black Friday deals aren't to be missed. 

With discounts on luxury labels including Mulberry, Louis Vuitton and Gucci – as well as some of our favourite mid-range brands like Sandro and Ganni – the store's legendary deals have had shoppers queuing outside from as early as 7am in years gone by.

Here's everything you need to know...

How do I shop the Selfridges Black Friday deals?  

This year, Selfridges have launched their legendary Black Friday sale early. Shoppers can now save up to 20% on everything from luxury fashion to homeware using the code SELFCCE at checkout.

From Le Creuset to Burberry, Valentino and Givenchy, some of Selfridges' best-loved brands are up to 20% off in this year's sale, and we couldn't be more excited. With bargains right across the board, there's never been a better time to snap up a designer deal. 

We're not yet sure whether Selfridges will be adding more deals to their already amazing sale offering closer to the big day, but we'll be updating you as and when the best savings come in. So bookmark this page, and check back regularly for the best Selfridges Black Friday deals. 

What can you buy at Selfridges?

There are a huge range of products at Selfridges - you can buy everything from designer fashion to homeware, to technology, food, and shoes. It's essentially a one-stop shop for all of your favourite, high-end items!

Some of our favourite brands on sale at Selfridges are Le Creuset, Diyptyque, Burberry, Charlotte Tilbury, Jimmy Choo, and Longchamp - as well as food and drink brands like Cartwright & Butler and Moet & Chandon.

This means it's the perfect place to bag a bargain this Black Friday if you're not sure exactly what you want to buy - simply check back here as we round up the best savings to be found at the online department store during the sale.

What brands are on offer in the Selfridges Black Friday sale? 

From smaller independent brands, to iconic luxury fashion houses, there are some incredible discounts to be found in the Selfridges Black Friday sale. Here are just some of the amazing brands you can get your hands on at up to 20% off:

Selfridges Black Friday: the best deals to shop now

Black Friday Selfridges fashion deals


All Saints St James crocodile-embossed leather wallet, £129 £90 (save £39) | Selfridges

This classic black leather wallet is well worth the price as not only does it go with pretty much everything but it also has £39 off in the sale. It's the perfect size for all the essentials - phone keys and purse - and is as chic as they come.

Coach Tabby pebbled-leather shoulder bag

Coach Tabby pebbled-leather shoulder bag, £395 £316 (save £79) | Selfridges

There's no better time to invest in a designer handbag than during the Black Friday sales – and this classic Coach Tabby shoulder bag is case in point. Cut from chic pebbled leather, this one will add polish to any outfit. The neutral shade also goes with a whole host of outfits - so is incredibly versatile.


Vivienne Westwood Windsor Textured Leather Wallet £204 £164 | Selfridges  This stylish purse features the iconic VW orb - one of the most recognisable logos in the world. It's a timeless piece, that would make a seriously special gift for a loved one.


Reformation Lacey abstract-print crepe midi dress, £255 £204 (save £51) | Selfridges

Just as we'd hoped, Meghan Markle's favourite brand Reformation is 20% off in the Selfridges Black Friday sale. And this floral Lacey crepe midi dress with a sweetheart neckline is just the prettiest. It's great for all seasons too, simply wear with tights and boots in winter and trainers or sandals in summer.

Veja V10 leather and mesh trainers

Veja V10 leather and mesh trainers, £130 £104 (save £26) | Selfridges 

These classic Veja V10 trainers can be worn with just about everything - pair them with jeans for a casual look or make a suit look less formal by throwing them on. We love that they're made with environmentally friendly processes, too. And with a £26 saving, they are hard to refuse.


Bao Bao Issey Miyake Lucent geometric vinyl pouch, £230 £184 (save £46) | Selfridges

With it's timeless geometric pattern, this silver pouch will never go out of style. Plus, the Japanese-made bag teams really well with so many different outfits. Or use it as a makeup bag or for toiletries if you'd prefer. Save £46 now while the deal is still live!


Ted Baker Lenah leather and suede cross-body bag, £109 £76 (save £33) | Selfridges

This beautiful suede bag oozes luxury - without the luxury price tag. Now under £80 this cross body bag comes in a gorgeous green shade, which looks great paired with a hole host of winter outfits. 

Black Friday Selfridges homeware deals

Le Creuset Signature cast iron casserole dish 24cm

Le Creuset Signature cast iron casserole dish 28cm, £290 £232 (save £58) | Selfridges

This gorgeous purple casserole dish from iconic French cookware brand Le Creuset is top of our Christmas list. Perfect for stews, soups or making sourdough bread, there's a reason these versatile cast iron pots are so popular and now you can get one with almost £60 off.

Smeg cream espresso machine

Smeg Cream Espresso Machine, £320 £288 (save £32) | Selfridges

This chicer than chic Smeg Stainless Steel Espresso Machine is a brilliant 10% off in the Selfridges Black Friday homeware sale. We can't think of any coffee lover who wouldn't proudly display this on their kitchen counter. Now we are working from home more than ever, there's never been a better time to buy.


NEOM Wellbeing Pod Essential Oil Diffuser, £90 £72 (save £12) | Selfridges

Save 20% off this essential oil diffuser by using the special code SELFCCE at the checkout. Tricky relative to buy for this year? Then it's time to stock up. Add a natural oil of your choice and this will create 60 hours of wonderful aroma in your home. Plus, it looks super stylish.

Black Friday Selfridges beauty deals


Hermès Rouge Hermes satin lipstick, £62 £55.80 (save £6.20) | Selfridges

A slick of bright lipstick can boost your mood in seconds, and who doesn't need that kind of magic right now? This limited edition colour is ultra-flattering, plus lips will look and feel moisturised. With the festive period coming up, there's every reason to splash out on some new makeup.


GHD Original IV Styler, £109 £87 (save £22) | Selfridges

Who doesn't dream of silky straight hair? Now you can get the original GHD IV styler for with more than £20 off. The product smooths and straightens hair for a glossy, salon-worthy finish. But the round barrel also means it's great for creating curls.


YSL Black Opium perfume 50ml, £75 £60 (save £15) | Selfridges

There's a reason this YSL fragrance is so popular. With base notes of cedar and patchouli, as well as heart notes of vanilla, jasmine and orange blossom, it's a perfect feminine floral fragrance. And, with £15 off, there's no doubt this deal will be snapped up - so you better hurry.


The Ultimate Kiehl's kit, £53 £42 (save £11) | Selfridges

Give your skin a boost with this three-in-one kit from Kiehl's. It features three of the brand's best-selling products, including the Ultra Facial Cream 28ml, Creamy Eye Treatment 14ml, Midnight Recovery Concentrate 15ml.

Will there be Selfridges deals on Cyber Monday?

Last year the Selfridges Christmas Come Early discount ended before Cyber Monday – meaning the store didn't have a dedicated Cyber Monday event.

But with most of our shopping taking place online this year, this is certainly liable to change. We'll be keeping you updated on the Selfridges Cyber Monday discounts over the next couple of weeks – so check back here for regular updates.

Just in case, though, if you spy a bargain on Black Friday, we'd advise snapping it up immediately to ensure you don't miss out.

Kate McCusker
Kate McCusker

Kate is a freelance contributor to woman&home, covering everything she loves most: fashion, fiction, and fancy face cream. If she’s not working, she’s probably reading, feeding her online shopping addiction, or judging the taste level of celebrity houses (10/10 for Dakota Johnson, 2/10 for Tan France).

She graduated from Central Saint Martins in 2020 with a BA in fashion journalism, and her byline has also appeared in British VogueThe Times, and Marie Claire.