M&S to sell rival clothing brands online as it launches ‘Brands at M&S’ this spring

Hobbs, Joules, Phase Eight and more will soon be available on the M&S website

 Marks and Spencer Group plc (M&S) sign is pictured on 18 September 2020 in Bracknell, United Kingdom.
(Image credit: photo by Mark Kerrison/In Pictures via Getty Images)

High street retail giant M&S will soon be selling rival clothing brands online as part of the launch of its new ‘Brands at M&S’ banner. Many of us may find ourselves eager to pick up a floral dress or even a piece of cosy loungewear, and it’s all too easy to look to department stores to find what you want all in one place. Department stores offer the convenient online shopping experience many people are looking for.

And with their new launch ‘Brands at M&S’ it seems that M&S will soon be able to offer that too! This comes as part of its Never The Same Again programme which will see M&S adapt its clothing business to be more relevant and includes introducing exciting partner brands to turbocharge online growth. Each brand is set to offer a curated range for the M&S website, complementing the retailer’s own products. 

It’s thought that this will give M&S the opportunity to broaden customer appeal, introduce customers to something new and allow the retailer to offer products in different categories. The new products will be sold online alongside M&S’s in-house brands and everyday core range and the retailer has now announced the first wave of amazing guest brands. 

Prepare to get seriously excited...

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What will Brands at M&S sell?

Under the ‘Brands at M&S’ banner, M&S will soon start to sell a range of stylish clothing items from different stores. Many fashion-lovers will be delighted to hear that this includes the following:

  • Hobbs 
  • Joules 
  • Phase Eight
  • Seasalt Cornwall 
  • Sloggi 
  • Sosandar 
  • Triumph
  • White Stuff 
  • Y.A.S

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When can you buy ‘Brands at M&S’ clothing?

As stated in the announcement on the M&S website, these exciting brands will be coming online through March, April and May. 

So don’t forget to keep a look out throughout the spring to make sure you don’t miss some stand-out pieces!

Emma Shacklock

Emma is a Senior Lifestyle Writer with six years of experience working in digital publishing. Her specialist areas including literature, the British Royal Family and knowing all there is to know about the latest TV shows on the BBC, ITV, Channel 4 and every streaming service out there. When she’s not writing about the next unmissable show to add to your to-watch list or delving into royal protocol, you can find Emma cooking and watching yet more crime dramas.